Inside PR 416: All the news you can get on Facebook and Twitter

• • PR

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Martin here and I hope you don’t mind if I start with a plug. I’m heading to SXSWV2V in Las Vegas to be a mentor and on a panel called, The Best City in the World May Not Be a City at All. We’ll be talking about what it takes to make the kind of community people flock to live and work in and whether that’s a physical location, online or a creative combination of the two.

Now onto the show with our #IPRMustKnow for this week:

Meerkat introduces Cameo – a new feature that lets you hand off your livestream to other users and offer another angle on a real-time video story.

Twitter keeps getting better at paid promotion and rolls out campaign insights and audience personas to all users. 

Facebook changes its settings and allows people to choose which friends and brands they want to see more of in their newsfeed. Have you adjusted yours?

In our main topic, we discuss a recent Pew Study that focuses on how and where we discover and consume news. Turns out 63% of people on both Facebook and Twitter get news from those platforms. Which helps explain why social networks continue to evolve into media companies.

One stat that stood out: just over 60 per cent of millennials get political news from Facebook and 37 per cent from local TV. The numbers are reversed for boomers. What does that mean? Well, don’t think that millennials will switch to TV when they become ‘mature adults’ – because, hey, that’s what adults are supposed to do. It’s yet another wake up call to mainstream media – and PR – on the need to evolve and transform.

And while we’re on the subject of media, do you get a newspaper delivered to your door? If so, how often do you read it? Where do you go first for information and news – social platforms or MSM?

We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

 

Inside PR 412: The Industry that Must Change

• • PR

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Though we recorded this the afternoon of game six, the Blackhawks won the Stanley Cup that evening!

Go Blackhawks!

The parade was yesterday and more than two million people descended on Soldier Field (which only seats 61,500) to celebrate with the team.

There is something to say about Chicago and its sports teams: We love them here.

This week, we’ve added a new feature on the show called IPR Must Knows. It will be an ongoing feature and we’d love for you to participate. Use the hashtag #iprmustknow if there is a story you’d like us to cover. We’ll add it to our list!

And this week…

IPR Must Knows

The Industry Must Change

The meat of our show is about the industry that needs to change. And it’s not just PR, it’s advertising, too.

On Medium, Gareth Kay talks about the advertising agency model that is dying and about it’s evolution.

On his own blog, Stephen Waddington talks about the PR industry and the lack of evolution.

Both of these, of course, are not new conversations, but we acknowledge there has been a remarkable period of change and it’s time for everyone to grow, innovate, and produce.

This could mean we recommend things where we don’t have expertise. For instance, communicators may recommend paid media. Advertisers may recommend inbound marketing. And marketers may recommend earned media.

The evolution is not only about incorporating new tactics and new technologies, but also about doing what’s best for the organization…not what’s in your own best interest.

We’d love to hear what you think.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.