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This week on Inside PR, Martin, Gini and Joe discuss PR spam and the difference between community and engagement.
0:25 Martin opens the show.
0:48 Martin announces this week’s topic, based on a suggestion from Petya Georgieva about PR spam. Petya asks what is social media PR spam and how does it differ from press release spam?
1:59 Gini points out that we talk about how bad it is to pitch to people to journalist and bloggers we don’t have relationships with, but many professionals still do it. Why?
3:55 Joe feels that hand built lists should be used whenever possible, but that’s not always possible depending on circumstances.
5:12 Gini shares an example of an unsolicited pitch she received from a vice-president at a global agency.
6:15 Martin doesn’t see any harm in asking if someone wants to receive information first. It helps build relationships.
8:03 Joe really likes Martin’s approach.
9:15 Joe believes a lot of junior practitioners don’t realize a small number of quality hits is a success.
10:20 Martin shares an approach to media relations developed by one of the VPs at energi pr, Lindsay Peterson.
11:15 Martin asks Gini about audience is on her blog, Spin Sucks, who are really engaged.
12:38 Gini differentiates between engagement and community.
14:48 Joe commends Gini on how she’s brought together a community on her various social channels.
16:30 Martin closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Yasmine Kashefi.