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This week Gini Dietrich, Joe Thornley, and Martin Waxman talk about the new Plus in Google+, Google+ Pages for businesses. The team watches this breaking news as it unfolds. Gini checks out the Muppets page, Martin checks out the Pepsi page, and Joe checks out the Toyota page. The team looks forward to following the world Google+ pages and how it will develop.

But first, Joe starts off by sharing with everyone his adventures over in sunny, snowing Whistler, BC at the IABC’s Western Canada Regional Conference. Joe was very lucky because he actually won his pass to the conference, and he thanks the folks at IABC Toronto for that.

Then, Joe introduces an interviews from the Public Relations Society of America Conference with Dan Tisch, incoming chair of the Global Alliance. The Global Alliance is the confederation of the world’s major PR and communication management associations and institutions, representing 160,000 practitioners and educators around the world. The Global Alliance’s mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.

The Global Alliance is something Martin, Gini and Joe think will become very important very soon, so, make sure to check it out and listen to the full interview with Dan Tisch.

We would love to hear your opinion on the Global Alliance, or if you have any comments, insights or opinions on Google+ Pages. Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.