Inside PR 557: Looking Ahead to 2022

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Can you believe it’s mid-December and another year is almost done?

That can only mean one thing … it’s time for our annual episode where we gaze into the proverbial communications crystal ball …

OK, it’s not that dramatic, really. But Gini, Joe and I do talk about three of the trends we’ll be watching over the next 12 months:

  1. Natural language generation and AI writing assistants
  2. Values-based communication and leadership counsel
  3. Impact and consequences of social media algorithms

Check it out and let us know what you think and what other trends you may be seeing on the horizon.

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Inside PR 438: The media world is spiky, not flat

• • Inside PR, PR

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Martin here. And we’re all back.

We start this week with three #IPRMustKnows:

Gini talks about Facebook’s new mobile app, Moments, that searches your camera roll, groups photos together and asks if you want to send them privately to the people in the shots. You can also create Moments for events, vacations, etc. (Of course, it’s not yet available in Canada 🙁 .)

Joe discusses Facebook’s Media Central studio in NYC that coaches celebrities on how to use the platform and live video. He says good enough video isn’t good enough anymore and we should take video streaming seriously, not just wing it. Soon FB will up the ante when they let people broadcast high-quality live video that can be integrated into their own studio control room.

I mention PRSA Counselors Academy. This year, I’m chair of the organization and our annual conference for independent PR agency owners and leaders is May 1 to 3 in San Juan, Puerto Rico. There’s a fantastic program on the business of agency PR including a keynote on creativity from Disney’s Duncan Wardle. Here’s a link for more information or to register.

Our main topic this episode centres on the concentration of digital media and is based on The Game of Concentration by Joshua Benton, a story we read in the Niemen Lab Blog. The author makes the case that journalism used to be spread across North America because you needed a local newsroom to cover local news. With digital, you’d think that would create an even more distributed news world, but the high profile new media companies seem to be clustering in major markets like New York, Washington, LA or Silicon Valley, or Toronto, if you’re in Canada. Which means the media world is getting spikier and not flat. And that’s a challenge to both journalists and PR pros.

We’d love to know what you think. 

  • What does the future hold for local media and PR practitioners?
  • Will people’s interest in the immediate world around them spark a resurgence of local stories and news?

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 432: More must-have PR apps

• • Inside PR, PR

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Martin here and this week, it’s part two of our discussion about apps and tools we like.

But first #IPRMustKnow:

The Twitter 10K – No it’s not a marathon, it’s the chatter that Twitter’s going to increase its character limit to 10,000 (from 140). We’re mixed on what we think about this. Gini feels it’s another replacement for the verbosity of emails. Joe noticed that even with more characters in DMs, he’s getting fewer of those. I wonder if this isn’t another way to keep people on the platform in mobile. OK, we all like Twitter the way it is… but we also don’t want to be curmudgeons.

Peach – the social network flavour of the moment. Peach is a new social network and messaging app created by Vine’s co-founder. Have you tried it? When we recorded this episode, Gini, Joe and I each had two friends on it and (hint) they’re all hosts of IPR. It’s too early to tell whether or not Peach will catch on – certainly the network effect isn’t evident yet. But, like all new social platform, we encourage you to check it out and see for yourself. And feel free to connect with us there.

And that brings us to our main topic – apps we like and use.

Slack
If you haven’t tried it, Slack is a collaborative chat and networking app that helps manage projects and workflow. Among other things, we use it to prep for IPR. You can set up channels for conversations specific to your needs (i.e. client channels, trends, etc.), add and save links, post documents and easily find what you’re looking for through its search. We all like its simplicity and that it gives us the ability to communicate in the moment.

Auphonic
Auphonic is an audio production app that we use to produce IPR. It lets us edit, include metadata, equalize sound and reduce hum. And because of Auphonic, Inside PR now has its album art back on iTunes.

What other apps would you recommend? We’d love to hear your suggestions and test them out.

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 423: Has Big Tech Become Too Powerful?

• • Inside PR, PR

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We’re back after a brief end of summer hiatus and start off with this week’s #IPRMustKnow segment.

Martin: Signal, Facebook’s new app for FB and Instagram, gives journalists a set of tools to discover breaking news, curate visuals and stories and share them on various platforms.

Gini: Google and Twitter have teamed up to provide an open-source competitor to Facebook’s Instant Articles, a place for publishers to display breaking news on mobile.

Joe – How do you spell Google Reader? Apple News. Joe gives an overview of the much-touted app. He likes the visual interface but doesn’t think it’s a replacement for an RSS reader yet. And he offers a quick hack on how to get the app if you’re not in the U.S. – but you’ll have to listen to the show to get it :).

And our talk of the big three – Apple, Google and Facebook – brings us to our main topic: a New York Times op-ed by Berkeley prof Robert Reich called, Big Tech Has Become Way Too Powerful. Reich contends Facebook, Google and Apple have too much influence over the government and regulators and the way we discover news and content.

Listen for our discussion. And please send your thoughts. We’re interested to hear what you think.

We end by answering a question Barbara Nixon posed on Facebook and Twitter: ‘What should new PR pros expect and prepare for when interviewing for an entry-level PR position?’

Gini wants to hear where people see themselves in five years and where their career path is heading.

Joe tries to have a conversation with potential hires to see if the person can exchange ideas with him, and if they fit into a culture of creativity and curiosity.

Martin suggests searching the company to find out about the principals, how they think, and what their culture is. And then search yourself to see if there are any red flags.

Any other suggestions? We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 420: Neville Hobson Hangs Up His Mic

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This week, we have something special: Joe’s interview with Neville Hobson, co-host of the Hobson & Holtz Report and one of the first PR podcasters.

But first, our #InsidePRMustKnow segment.

Martin: The social news distribution space is getting a little more crowded. Facebook’s adding a Twitteresque app to let publishers send out breaking news alerts.

Joe: An academic study shows that what works for marketing – good SERP – also will affect voting decisions in elections. Something for us all to be aware of and vigilant about. Also, helps understand the concern of European authorities over the dominant share of search held there by Google.

Gini: How do you drive more traffic to a podcast? Eden Spodek, who’s launching her own podcast in a few weeks, suggests posting the audio and an image to YouTube and Gini tried that. We’ll let you know what happens.

Now onto Joe’s conversation with Neville …

As you’ve probably heard, Neville is leaving the FIR Network after 10 years and tells us he’s going to be focusing on creating more written content. In a wide-ranging discussion, he takes us on a journey that begins with the early days of podcasting, or as he calls it ‘home brew radio’. Neville tells stories about what he’s observed and learned along the way. He mentions some of the people who inspired him and shares his thoughts on what makes a podcaster great (hint – curiosity).

And speaking of podcasting… Just a reminder that we kick off our #InsidePRBookClub next week with a discussion of The Business of Podcasting by Donna Papacosta and Steve Lubetkin. We hope you’ll read it and share your thoughts.

We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 416: All the news you can get on Facebook and Twitter

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Martin here and I hope you don’t mind if I start with a plug. I’m heading to SXSWV2V in Las Vegas to be a mentor and on a panel called, The Best City in the World May Not Be a City at All. We’ll be talking about what it takes to make the kind of community people flock to live and work in and whether that’s a physical location, online or a creative combination of the two.

Now onto the show with our #IPRMustKnow for this week:

Meerkat introduces Cameo – a new feature that lets you hand off your livestream to other users and offer another angle on a real-time video story.

Twitter keeps getting better at paid promotion and rolls out campaign insights and audience personas to all users. 

Facebook changes its settings and allows people to choose which friends and brands they want to see more of in their newsfeed. Have you adjusted yours?

In our main topic, we discuss a recent Pew Study that focuses on how and where we discover and consume news. Turns out 63% of people on both Facebook and Twitter get news from those platforms. Which helps explain why social networks continue to evolve into media companies.

One stat that stood out: just over 60 per cent of millennials get political news from Facebook and 37 per cent from local TV. The numbers are reversed for boomers. What does that mean? Well, don’t think that millennials will switch to TV when they become ‘mature adults’ – because, hey, that’s what adults are supposed to do. It’s yet another wake up call to mainstream media – and PR – on the need to evolve and transform.

And while we’re on the subject of media, do you get a newspaper delivered to your door? If so, how often do you read it? Where do you go first for information and news – social platforms or MSM?

We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

 

Inside PR 413: A Swift Response to Intellectual Property

• • PR

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This week we put on our pop music hats and talk about intellectual property and Taylor Swift.

But first #IPRMustKnow:

Google launches YouTube Newswire to verify breaking video news in real-time. Is the newswire about to be crowdsourced?

Speaking of news…Twitter announces Project Lightning, a curated source for news and major events, assembled by the Twitter media team (i.e. people not algorithms).

And…NYTimes temporarily blocks its homepage access from employees in an effort to help journalists better understand their readers who are accessing their news via smartphones and tablets and not from the virtual front page.

Taylor versus Goliath?

Taylor Swift stood up for independent artists and their right to be paid. And Apple Music, which was offering a three-month free trial to users subsidized by not paying royalties to artists, backed down. Swift argued that she personally doesn’t need the money, but independent artists shouldn’t have to lose the equivalent of one-quarter of their income to a profitable corporation like Apple.

Apple is an organization that has gone a long way to define its brand and design aesthetic and cultivated a loyal following. The company quickly realized that when people are deciding which music service to subscribe to, they’d rather be on the side that plays fair, not the one that’s seen to be taking advantage of artists.

Apple made its about-face after listening and being open to Taylor Swift’s POV. Swift is showing herself as a powerful social media force. And she’s smart about the way she does her own PR by creating opportunities for fans and building loyalty and engagement.

The bottom line: You may have to give away some content for free but profitable organizations should value intellectual property and not think of it as license to make money on the backs of creators.

And check out Gini’s rant on the high cost of the free economy!

We’d love to hear what you think.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.

Inside PR 409: Living in a world of micro-moments and video to go

• • Inside PR, PR

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Martin here and excuse me while I check my phone. I’m having a micro-moment. But more on that in a few, er-moments.

This week it’s Joe and me; Gini’s on the road. And because of our schedules recently, you’ve probably noticed May has been a quieter IPR month. But we’re all back in June.

In today’s episode, we have a couple of topics to discuss – both revolving around Google.

The first is micro-moments, or what Google describes as ‘I want to know, I want to go, I want to buy moments’. I call them the frequent times we turn to our smartphones during the day – often when we’re in the middle of something else – to find out some info, daydream, or take a mini-break from what we’re doing.

These mobile interactions are having a profound impact on the way we discover and consume information and what we do with our idle time.

Many of our micro-moments revolve around watching videos. And according to Google, people who view videos on their phones are 1.4 times as likely to watch ads as those on desktops or TVs and are more likely to talk about the ads they saw. Are the dollar signs lighting up?

The challenge for brands is to learn how to produce video that works for the small-screen. In other words, create for the medium – panorama shots may be amazing in a movie theatre, but don’t work so well on a five inch screen. Think about your audience and what they’re looking for and how you can reach them with the kind of video they want to see at the just the right point in time. Here’s a post from Joe with his thoughts on the importance of creating videos for mobile devices.

What do you think about micro-moments, how they’re affecting our purchase intent and attention spans? And when you’re in the middle of one of these moments, what kinds of video content makes you stop, watch and share?

We’d love to hear from you.

And thanks to Breyanna Tripp from Kent State and Charles Cawte for their comments.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.

 

 

Inside PR 407: PR generalists versus specialists

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Martin here and it’s a jam-packed episode this week. But first a milestone: it’s been nine years since Terry Fallis and David Jones started Inside PR and we want to give Terry and Dave a big congratulations and bigger thank you! And thanks to all of you for sticking with us. If you’re interested, head to the archives and listen to IPR #1.

Back to 2015…On today’s show, we talk about three things:

1. When to hire a PR firm – and when you should wait
Gini wrote a post about a startup client whose product wasn’t ready when they hired her firm, so any traffic the Arment Dietrich team drove to the site led to customer frustration since the business wasn’t ready for…um business. Moral: sometimes entrepreneurs need to put the brakes on their PR efforts until they have something to show, solid goals and can afford it.

2. PR generalist or specialist – where is the industry heading?
According to the Holmes Report Card, in recent years PR agencies have been hiring specialists over generalists, similar to the way things operate in the ad and marketing industries. However, data now shows the generalist may still have a role, especially as it pertains to developing strategy. Thanks to Shel Holtz for suggesting this idea.

3. LinkedIn buys Lynda.com – are jobs posting now going to be linked to skills training?
LinkedIn’s become a publisher, job source, networking space and virtual rolodex and now it’s moving into training with its $1.5 billion purchase of training site, Lynda.com. See a job you want but lack some of the skills. LI may have a training program for you. Thanks to Alison Garwood-Jones for suggesting this topic.

What do you think?

We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.

Inside PR 404: Media just keeps on changing…

• • PR

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Martin here. And while this may be episode 404, we’re not sending you to a page like this…

Inside PR 404: Media just keeps on changing

On today’s show we talk about a couple of things: the ever-evolving media landscape and a new app that could turn citizen journalists into live TV reporters.

First – media: GigaOm, the tech analysis, publication announced it was shutting down. There’s been much written about them and why it happened. Here’s a quick recap:

That same week, the Toronto Star told readers it’s shuttering its paywall on April 1 and letting anyone access its online content free of charge.

We share our take on GigaOm, what it takes to run a business and how mainstream media’s trying to keep up.

Gini says it’s hard to figure out a workable paid content model and believes we’re on the brink of a content exhaustion point.

I suggest what we perceive success from the outside very differently than what you see when you’re inside and privy to the whole story.

Joe offers a business lesson and comments that venture capital doesn’t like slow and steady growth, but that you can build a business patiently and organically. He references Danny Sullivan’s post on Medium (shared above).

Then we chat about Meerkat, a live video streaming app where you send the feed directly to Twitter. In fact, Joe was testing it during our podcast but since the video is ephemeral, it disappears when you’re done, so you won’t find his feed.

Live streaming, of course, isn’t new. But the simplicity of using Meerkat means it could be a good tool for citizen journalists to witness events or capture breaking news. Have you tried it yet? What was your experience?

And what do you think about the state of media, social media and citizen journalism? We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.