#IPRBookClub — Inside PR

Subscribe: Apple Podcasts | Android | RSS

This week, we have something special: Joe’s interview with Neville Hobson, co-host of the Hobson & Holtz Report and one of the first PR podcasters.

But first, our #InsidePRMustKnow segment.

Martin: The social news distribution space is getting a little more crowded. Facebook’s adding a Twitteresque app to let publishers send out breaking news alerts.

Joe: An academic study shows that what works for marketing – good SERP – also will affect voting decisions in elections. Something for us all to be aware of and vigilant about. Also, helps understand the concern of European authorities over the dominant share of search held there by Google.

Gini: How do you drive more traffic to a podcast? Eden Spodek, who’s launching her own podcast in a few weeks, suggests posting the audio and an image to YouTube and Gini tried that. We’ll let you know what happens.

Now onto Joe’s conversation with Neville …

As you’ve probably heard, Neville is leaving the FIR Network after 10 years and tells us he’s going to be focusing on creating more written content. In a wide-ranging discussion, he takes us on a journey that begins with the early days of podcasting, or as he calls it ‘home brew radio’. Neville tells stories about what he’s observed and learned along the way. He mentions some of the people who inspired him and shares his thoughts on what makes a podcaster great (hint – curiosity).

And speaking of podcasting… Just a reminder that we kick off our #InsidePRBookClub next week with a discussion of The Business of Podcasting by Donna Papacosta and Steve Lubetkin. We hope you’ll read it and share your thoughts.

We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Subscribe: Apple Podcasts | Android | RSS

Joseph Thornley here. On this week’s Inside PR, Gini Dietrich, Martin Waxman and I talk about Gini’s experiment reposting older content and some of the trends in blogging and publishing that it pointed to.

Also, this week, we launch the Inside PR Book Club #IPRBookClub. Each month, we will ask the Inside PR community to suggest a book that they would like to discuss with us. We’ll name the book at the beginning of the month and then take two or three weeks to read it. As we do this, we’ll invite our listeners to read the book as well. And then, most importantly, we’ll ask you to share with us your impressions of the book. What was most useful? What rang true? What missed? We’ll ask you to submit your impressions as comments on the IPR blog. Or even better, we’ll ask you to send us audio comments to the [email protected] email address. Then we’ll collect your comments and our own impressions and put together a special Inside PR episode in which we discuss the book. And I mean WE. Because we plan to play your audio comments and read the comments you leave on the Inside PR blog. Yes, we’re going to not just review books but make this a real book club with all of us taking part in the discussion.

For our first book, we’re going to talk about something that should be of interest to the podcaster in all of us, The Business of Podcasting by Donna Papacosta and Steve Lubetkin. This is a brand new book by two podcasters who share with us the lessons they have each learned in over a decade of experience in podcasting. It’s a short read – perhaps two hours time. Full of tips and examples. You can get your copy from Amazon.

We also have our #IPRMustKnow segment. This week, we tell you about three things we think you should be sure to note:

The New York Times is reinventing the way it presents advertisements on mobile devices;

Facebook marches on. They now can claim 1.49 BILLION monthly active users. Facebook, he Internet for most of us.

Gini points us to an article of useful tips to ensure that we stay on the right side of the law with our visual storytelling.

We do this for you. And we’d love to hear from you.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.