Inside PR 2.91: We talk of many things

• • News, PR, social media

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

This week, Gini Dietrich, Martin Waxman and Joseph Thornley talk about new social management tool Jugnoo, tablet computers, Facebook timelines for pages and a new feature in social media measurement tool Sysomos.

Last week we reported that Jugnoo, a new social media management console service had launched in open beta. We received a comment from Danny Brown telling us we pronounced it wrong. Oops. And Gini and I talk about when a service like Jugnoo should ask potential users to install a plug in or open access to a user’s Website data.

We also talk about the rapid adoption of tablets in the workplace. Two years ago, we considered our notebook computers to be the go-to mobile devices. Today, we each use a tablet computer. We wonder how long it will be before we will be able to reduce the number of devices. The limiting factor on this is the evolution of tablets to include both the hardware and software to support all the content creation we want to do.

Timelines for pages is being rolled out to all users at the end of the month. Gini is keen on timelines. She’s watched as content that she had long ago posted to the Arment Dietrich page had resurfaced. Old content becomes more accessible. Joe is skeptical of the value of timelines for small businesses. Many small businesses have limited resources to devote to social media. And it seems to him that corporate page owners will have to devote considerable energy and resources to keep their content fresh. And this may not be a priority for may businesses.

Finally, we talk about the integration of Google Analytics into Sysomos’ Heartbeat social media monitoring service. A nice addition that makes a good service better.

What do you think? Are we on the right track? Missing something? Do you have a different view?

*************************************************

Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Katie Charbonneau. Inside PR producer: Kristine Simpson.

Inside PR 2.88: Email. The Bane of our Workday.

• • PR

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Are you struggling to keep up with all the email you receive? Is email totally broken as a productivity tool?

Two recent posts by Fred Wilson and MG Siegler about their frustration with email glut serve as a jumping off point for Martin Waxman, Gini Dietrich and Joseph Thornley to discuss the challenge of making email serve our needs.

Also noted this week: Shel Israel, co-author of Naked Conversations, has a new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks, published via Amazon’s publishing program. It’s a useful book with lots of practical tips for anyone who has to pitch a business or convey a new idea to an audience.

And this was also the podcast we recorded on Gini Dietrich’s birthday. If you want to join in her birthday greetings, check out this happy birthday post from Jack Bauer, Gini’s dog. Happy birthday Gini!

*************************************************

Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Inside PR 2.79: Defining PR & Divining Google+

• • PR

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Gini Dietrich, Martin Waxman and Joseph Thornley talk about the PRSA’s initiative to develop a new definition of public relations on this week’s Inside PR.

The PRSA’s current definition: “Public relations helps an organization and its publics adapt mutually to each other.” The public is invited to suggest the elements of a new definition using a ” fill in the blanks”  form on the PRSA Website.

Joe isn’t sure that the PRSA’s “fill in the blanks” crowd-sourcing approach will yield the type of definition that truly reflects the enhanced role of PR in the era of social media.

Gini Dietrich suggests that whatever definition is adopted, it will only be useful if it can be readily understood by the general public. And she believes that right now most people believe that PR amounts to little more than media relations.

Martin argues that the public relations profession should define itself through the lense applied by Jeff Jarvis when he asserts that “In a world of publicness which allows us to connect to each other, to information to actions and to transactions, links, i.e. linking up, help us organize new societies and redefine our publics.”

Also in this week’s podcast, we continue to experiment with Google+. Gini Dietrich has set up the Spin Sucks page on Google+. Take a look at it and let her know what you think of it.

————————————————————————————-

We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Inside PR is your podcast. What do you want to discuss?

• • Comments, Inside PR

I’m a big fan of podcasts. I listen to them in the car, at home, while I’m on the treadmill and on the subway. Thanks to podcasting, I can listen to my favorite programs when and where it’s convenient for me. But what’ s even better about podcasts is that I can find content that focuses on my interests. And my interests are much narrower than the general public’ s interests. This isn’t broadcasting. It’s content for me and my community.

Each week, Martin Waxman, Gini Dietrich and I record the Inside PR podcast. We talk about things that interest us as communications professionals who are also exploring the changes that social software and social networking have made possible in the ways that people find one another, form relationships and interact. We try to talk about what’ s really going on, not just what happened. So we look for the truths and trends that underlie the communications and technology developments of the week.

It’ s fun for us to share our thoughts. But it’ s even better when you tell us what you think. So, please do give us your ideas for what we should talk about on inside PR. You can reach us on our Inside PR podcast Facebook Group, by leaving a comment on the Inside PR blog, or by tweeting to @inside_PR.

Don’ t be a stranger. Don’ t be shy. Let us know what matters to you and what you would like Inside PR to talk about.

And because seeing is better than reading, here’s my video invitation to participate in setting the agenda for Inside PR.