Inside PR Summer Archives #7 – Wednesday, August 12, 2009

• • canadian podcasting, Inside PR, PR, Show Notes, social media, Summer Archives

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This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.

Show Notes

00:32 Dave introduces the show

01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca

02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?

03:49 Keith gets a dig in at Dave for having issues with last week’s podcast

04:07 Dave references Kate Trgovac

04:53 Dave talks about Joseph Thornley’s  Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog

08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren – developer of the social media press release.

09:52 Dave and Keith discuss the “5 thoughts on the future of PR“:

  1. Agencies must become comfortable with the personal branding of employees
  2. Agencies need to do a far better job training staff
  3. Agencies have to explain to clients that mistakes will happen
  4. Agencies must help clients move from reactive to proactive to interactive
  5. Agencies must reconsider their core value

40:30 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #162 – Wednesday, May 6, 2009

• • Agency Life, Comments, Inside PR, Media relations, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR we listen to a live recording of the CPRS Toronto Web 2.0 PR panel with Martin Waxman moderating.

00:44 Martin opens the show.

01:05 Welcoming comments from Lawrence Stevenson, president of CPRS Toronto.

01:24 Lawrence introduces the evening’s co-chair, Alison Reed.

01:40 Alison introduces the moderator for the evening, Martin Waxman.

04:09 Martin introduces the discussion panelists: Kate Trgovac, Ed Lee, Keith McArthur, David Jones and Lisa Leung.

07:22 The discussion begins with the first question for the panel coming from Martin: What would your definition of social media be?

17:55 Martin asks the panel if they think social media could replace television or water cooler chats as the first place people gather socially.

27:09 Martin welcomes a question from Lawrence Stevenson off the live Twitter feed.

34:59 Martin asks a question from the live Twitter feed: What do you think the first social media tool is?

38:37 Final question from the Twitter feed: How do you measure the success of a social media campaign?

43:50 Show closes.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #134 – Wednesday, October 22, 2008

• • gary schlee, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones and Martin Waxman discuss how to go about obtaining media and/or PR publicity as a small business.

Show Notes

00:26 Martin opens the show.

01:29 Martin mentions that Talk is Cheap, Centennial College‘s unconference is back in Toronto on November 12 and Inside PR will be recording a show at the conference in front of an audience.

02:31 Dave mentions Gary Schlee, who used to run the Talk is Cheap program.

07:53 Dave discusses the wiki he set up: socialmediacasestudies.wetpaint.com.

08:05 Dave mentions Peter Kim and his blog, with a list of (originally) 234 social media marketing examples and how it gave him the idea for his wiki.

09:39 Dave mentions people such as Maggie Fox at Social Media Group and Kate Trgovac who have provided social media marketing examples and links in the right way.

11:00 Martin talks to blogger relations.

11:16 Dave talks to blogger relations.

13:16 Dave gives a hat tip to Peter Kim and Dave Fleet. Dave started the Social Media Training Wiki on Wet Paint last year.

14:10 Martin introduces the show topic: How to go about obtaining media and/or PR publicity as a small business.

15:55 Dave mentions that you have to ask yourself if you are “F.B.O.” (the First, Best or Only). You have to ask yourself what your story is and how you are unique.

20:20 Martin discusses how to reach the people you want to reach (such as media people).

24:46 Dave discusses having modest expectations.

26:49 Dave mentions Mabel’s Labels, a company started by two women, that makes very durable labels for kids clothes, and how their mention on The View created word-of-mouth popularity for them.

28:10 Martin talks about trends.

30:17 Dave mentions the CBC show Dragon’s Den, where people come in and pitch their business ideas to potential investors.

31:45 Dave discusses another good idea to getting media/PR publicity; getting in touch with someone in the industry.

32:54 Dave summarizes the five ways small business can get publicity for themselves: 1) Figure out what your story is 2) Who do you want to reach? 3) Refine your pitch 4) Have modest expectations 5) Learn and recalibrate.

33: 39 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.