Marketing in the Round

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Happy New Year!

We hope you had great holidays spent with family and friends.

After a short break, we’re back and ready to rock a new year.

And speaking of a new year, we discuss what we’re looking forward to in the first half of this year.

Martin Waxman is attending SxSW and speaking at Podcamp. Joe Thornley is co-hosting (with Shel Holtz) an online social media workshop for IABC and its members. And I have a crazy speaking schedule, beginning at the end of April, that coincides with the publication of Marketing In the Round, the book I’m co-authoring with Geoff Livingston.

We’re all bullish on what 2012 has in store and we’d love to hear what you’re looking forward to in the first half of the year.

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Subscribe: Apple Podcasts | Android | RSS

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First:
Listener comments responding to our discussion on ‘mean girls in PR’… Thanks to Jessica Suter from The Change PR, Lizanor Barrera and our own producer, Kristine Simpson, who submitted an audio comment (and graciously edited it in). The consensus from everyone is there are a lot of good, honest and ethical women and men working in the profession (and yes, there are a few stinkers, too…).

Next:
We officially announce Gini’s new book, Marketing in the Round, co-authored with Geoff Livingston. The publication date is May 2012, but it’s available to pre-order on Amazon and other sites (just in time for the holidays). It will be launched in Canada at Third Tuesday (Toronto, Ottawa, Calgary and Vancouver). Congratulations, Gini!

Then:
We move on to talk about some recent changes to Twitter and Google.

Joe sees the new features/updates as an example of how innovation is still occurring rapidly in social media; Twitter is looking more and more like a user friendly service. Martin admits he still likes the Twitter.com platform because he feels at home there.

Joe is disappointed by the changes to Tweetdeck, because it has fewer features and will now carry only Twitter and none of his other social feeds. He’s going to revisit Hootsuite.

Gini mentions Market Me Suite as another alternative.

Martin says he’s been a Hootsuite user for a while and likes the functionality. He wishes they would let users customize column width in order to see more streams at a glance.

Google introduced Currents, a magazine reader (not yet available in Canada) and is integrating Gmail with the Google+ platform.

Joe likes the quality of the interaction on Google+. He says you can describe Google+ as a place you go for ideas, Facebook, as a place to interact with friends and Twitter where you find out what’s going on. Within that model there’s lots of room for each platform to survive and thrive.

But what about LinkedIn? Martin believes many LinkedIn features could be integrated into Google+ to make it a good business networking and information resource.

Joe feels too many people on LinkedIn are promoting themselves as they look for jobs; what’s missing is the culture of generosity.

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We’d love to hear from you.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.