Inside PR 416: All the news you can get on Facebook and Twitter

• • PR

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Martin here and I hope you don’t mind if I start with a plug. I’m heading to SXSWV2V in Las Vegas to be a mentor and on a panel called, The Best City in the World May Not Be a City at All. We’ll be talking about what it takes to make the kind of community people flock to live and work in and whether that’s a physical location, online or a creative combination of the two.

Now onto the show with our #IPRMustKnow for this week:

Meerkat introduces Cameo – a new feature that lets you hand off your livestream to other users and offer another angle on a real-time video story.

Twitter keeps getting better at paid promotion and rolls out campaign insights and audience personas to all users. 

Facebook changes its settings and allows people to choose which friends and brands they want to see more of in their newsfeed. Have you adjusted yours?

In our main topic, we discuss a recent Pew Study that focuses on how and where we discover and consume news. Turns out 63% of people on both Facebook and Twitter get news from those platforms. Which helps explain why social networks continue to evolve into media companies.

One stat that stood out: just over 60 per cent of millennials get political news from Facebook and 37 per cent from local TV. The numbers are reversed for boomers. What does that mean? Well, don’t think that millennials will switch to TV when they become ‘mature adults’ – because, hey, that’s what adults are supposed to do. It’s yet another wake up call to mainstream media – and PR – on the need to evolve and transform.

And while we’re on the subject of media, do you get a newspaper delivered to your door? If so, how often do you read it? Where do you go first for information and news – social platforms or MSM?

We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

 

Inside PR 414: End of Days for Human Content Creators?

• • PR

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This week on Inside PR, Martin Waxman, Gini Dietrich and I give you three #IPRMustKnows plus we talk about

First, the #IPRMustKnows:

  1. Meerkat introduces and embeddable player. Now you can put your streaming media on your own site.
  2. Yeplive joins the streaming video field. And it lets you shoot your video in landscape mode, unlike Meerkat and Persicope which serve up your videos in portrait mode. You can get the Yep Live app in the iOS and Play stores.
  3. Google “began remotely installing audio-snooping code that was capable of listening to users.” The code supports Google’s hotword feature that enables voice commands. This is the kind of feature you need to be aware of. Remember what you enable on your device because always-on monitoring has become a “feature” of our lives.

In our main discussion this week, we turn our attention to the increasing role of algorithms and computer code not only to shape the distribution of news, but also to create content. Do you know when your news is generated by a person or generated by an algorithm? This is the type of development that strongly divides people. And it is a discussion that we’ll surely be having much more in the future.

We’d love to hear what you think.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 404: Media just keeps on changing…

• • PR

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Martin here. And while this may be episode 404, we’re not sending you to a page like this…

Inside PR 404: Media just keeps on changing

On today’s show we talk about a couple of things: the ever-evolving media landscape and a new app that could turn citizen journalists into live TV reporters.

First – media: GigaOm, the tech analysis, publication announced it was shutting down. There’s been much written about them and why it happened. Here’s a quick recap:

That same week, the Toronto Star told readers it’s shuttering its paywall on April 1 and letting anyone access its online content free of charge.

We share our take on GigaOm, what it takes to run a business and how mainstream media’s trying to keep up.

Gini says it’s hard to figure out a workable paid content model and believes we’re on the brink of a content exhaustion point.

I suggest what we perceive success from the outside very differently than what you see when you’re inside and privy to the whole story.

Joe offers a business lesson and comments that venture capital doesn’t like slow and steady growth, but that you can build a business patiently and organically. He references Danny Sullivan’s post on Medium (shared above).

Then we chat about Meerkat, a live video streaming app where you send the feed directly to Twitter. In fact, Joe was testing it during our podcast but since the video is ephemeral, it disappears when you’re done, so you won’t find his feed.

Live streaming, of course, isn’t new. But the simplicity of using Meerkat means it could be a good tool for citizen journalists to witness events or capture breaking news. Have you tried it yet? What was your experience?

And what do you think about the state of media, social media and citizen journalism? We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.