Inside PR Summer Archives #10 – Wednesday, September 2, 2009

• • canadian podcasting, Inside PR, PR, Show Notes, social media, Summer Archives

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how podcasting fits within the context of public relations.

Show Notes:

00:27 Terry opens the show.

00:57 Terry introduces a comment from Cindy Kroeger about our Twitter discussion from IPR #143.

04:34 Dave introduces the major topic for discussion for the show: podcasting and public relations.

33:20 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Summer Archives #8 – Wednesday, August 19, 2009

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media, Summer Archives

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.

Show Notes

00:26 Martin opens the show

02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.

02:58 Martin introduces the first sign: When you love your job but hate going into work

05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot

06:38 Martin discusses the third sign: Taking the little things too seriously

10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency

14:08 Martin discusses the last sign: An entrepreneurial calling

20:09 Martin recaps the five signs you should start your own PR business.

21:20 Martin and Julie close the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR Summer Archives #7 – Wednesday, August 12, 2009

• • canadian podcasting, Inside PR, PR, Show Notes, social media, Summer Archives

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.

Show Notes

00:32 Dave introduces the show

01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca

02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?

03:49 Keith gets a dig in at Dave for having issues with last week’s podcast

04:07 Dave references Kate Trgovac

04:53 Dave talks about Joseph Thornley’s  Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog

08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren – developer of the social media press release.

09:52 Dave and Keith discuss the “5 thoughts on the future of PR“:

  1. Agencies must become comfortable with the personal branding of employees
  2. Agencies need to do a far better job training staff
  3. Agencies have to explain to clients that mistakes will happen
  4. Agencies must help clients move from reactive to proactive to interactive
  5. Agencies must reconsider their core value

40:30 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR Summer Archives #4 – Wednesday, July 22, 2009

• • canadian podcasting, Inside PR, PR, Summer Archives

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about podcasting and it’s role within public relations.

Show Notes

00:30 Terry introduces the show.

01:30 Terry talks about Podcast Expo.

07:55 Terry introduces the main topic of discussion for the week: podcasting and public relations.

29:30 Inside PRoper English: what

30:30 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #169 – Wednesday, June 24, 2009

• • Agency Life, canadian podcasting, Comments, Inside PR, News, PR, social media

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This week on Inside PR Terry Fallis, David Jones and Martin Waxman make a special announcement and welcome a listener comment.

00:31 Terry opens the show.

01:40 Terry mentions that he will be giving a presentation today at a McNally Robinson bookstore in Don Mills.

03:07 Terry introduces a comment from Simon Mason of LimeCube Marketing.

04:26 Dave, Martin and Terry all sound off on the role of authenticity when a PR agency takes on the task of transcribing blogs for their clients.

10:44 Terry introduces this week’s topic: IPR’s summer hiatus and the future of the show.

23:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #165 – Wednesday, May 27, 2009

• • canadian podcasting, Comments, Inside PR, Media relations, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the importance of maintaining professionalism in the realm of social media and welcome listener comments.

00:27 Terry opens the show.

01:50 Terry welcomes a comment from David Mullen.

04:20 Terry welcomes a comment from Joe Troxler.

05:10 Martin mentions that he and Terry just came from Third Tuesday Toronto, where the folks from MGI Media were speaking.

05:35 Martin and Terry have a discussion about video and podcasting production, as well as professionalism in the social media world.

25:04 Terry shifts the topic to a discussion of audio versus video podcasts.

28:17 Martin announces that as of Tuesday, May 26 he will be the incoming President of  CPRS Toronto.

29:15 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #158 – Wednesday, April 8, 2009

• • Agency Life, Inside PR, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss all things Twitter.

00:27 Terry opens the show.

01:22 Terry announces that he spoke at the Canadian Public Relations Society (Hamilton Branch) Pinnacle Awards dinner last night.

02:12 Terry mentions the immense amount of major media coverage Twitter has received in the past month.

03:22 Terry introduces the show topic for this week: the “usability” or pros and cons of Twitter on the agency and client side of public relations.

04:07 Dave and Marin have an in-depth discussion about how they use Twitter and what they like, or don’t like, about the tool.

18:02 Dave discusses the etiquette of following and being followed on Twitter.

20:55 Martin suggests that a tipping point with Twitter usage may be when a user goes from using the Twitter.com interface to using an application like Tweetdeck or Twirl.

24:49 Terry shifts the conversation to a discussion of how some organizations are using Twitter, with examples of how Twitter can work for the clients of PR agencies.

32:49 Dave talks about how successful Twitter can be at building professional relationships, citing his relationship to Antonia Zerbisias as an example.

34:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #156 – Wednesday, March 25, 2009

• • Agency Life, Comments, Inside PR, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman look back over the past three years of Inside PR, discuss the future of social media and welcome three listener comments.

00:28 Dave opens the show.

01:20 Terry introduces the Inside PR anniversary show clips from Episodes 1, 52 and 104.

03:53 Episode #1 clip starts.

05:46 Episode #52 clip starts.

08:20 Episode #104 clip starts.

11:11 Terry, Dave and Martin discuss the show clips and how the show has evolved in the past three years.

13:17 Terry reflects on the change in the concept of transparency and authenticity in the world of PR over the past few years.

18:18 Dave opens the question of whether or not first-mover advantage is one of the most important factors in social media.

19:07 Dave makes note of the fact that most Inside PR subscribers also listen to other PR podcasts, such as For Immediate Release and Six Pixels of Seperation.

22:18 Terry notes that while podcasts have not grown in popularity as quickly as he thought they might, many mainstream media outlets, such as the CBC and NPR, provide content in podcast form.

24:25 Dave mentions the difficulty that amatuer podcasters have in competing with mainstream podcasts hosted by people like Bill Maher and Adam Carolla.

26:42 Terry introduces a comment from Sallie Goetsch, founder of The Podcast Asylum.

27:21 Terry introduces a question from Kalene Morgan, a PR professor at Humber College.

31:55 Terry welcomes the final comment from Alison Farbar, who was introduced to Inside PR by Shel Holtz.

34:00 Terry asks Dave and Martin for their thoughts on how an individual can make the transition from the client side of PR to the agency side.

39:01 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.