Inside PR #140 – Wednesday, December 3, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss Volunteering and the role it plays in our personal and professional development,  and welcome a comment from Chamika Ailapperuma.

Show Notes:

00:26 Terry opens the show.

01:38 Martin lets us know that he will be speaking at a federated media conference on internal communications in Ottawa.

05:15 Terry introduces a comment from Chamika Ailapperuma which provides the show topic.

07:29 Terry introduces the show topic: Volunteering and the role it plays in our personal and professional development.

08:22 Martin discusses his thoughts on volunteering and the volunteering activities he participates in.

12:30 Terry talks about his thoughts on the importance of volunteering and the volunteer work he does.

14:29 Terry mentions that Joe Thornley has just been elected president of the Canadian Council of Public Relations Firms.

16:17 Terry talks about his biggest extra-curricular activity: Breakfast for Learning

19:58 Martin gives a word of advice to people who are new and wanting to volunteer.

21:02 Terry gives some tips to those early in their career looking to gain volunteer experience.

23:44 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #139 – Wednesday, November 26, 2008

• • Agency Life, Comments, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli discuss PR 2018, where they take a look at public relations 10 years in the future, and welcome a comment from Keith McArthur

Show Notes:

00:27 Dave opens the show.

01:00 Julie mentions the IABC event Award Winning Communicators Speak Out, where she will speaking. Details can be found on the IABC Toronto website.

03:33 Terry introduces a comment from Keith McArthur of com.motion and Veritas.

03:51 Keith McArthur leaves a comment about Inside PR #138 regarding PR Nightmares.

08:29 Terry Welcomes us to PR 2018, where Inside PR looks at Public Relations 10 years in the future.

08:48 Terry breaks the discussion down into 4 categories.
1. Media Relations
2. Social Media
3. Events, Stunts and Guerrilla PR
4. Stakeholder/ Interest Group Relations or Alliance Building

09:18 Julie discusses what she believes will happen to media relations in the future.

12:27 Dave discusses his thoughts on the future of media relations.

16:53 Dave begins the discussion on what social media will look like in 10 years.

29:03 Terry discusses where special events, stunts and guerrilla PR will be in 10 years.

29:49 Dave talks about the future of events, stunts and guerrilla PR.

32:29 Terry discusses the future of Stakeholder Relations.

35:57 Terry, Dave and Julie discuss where they will be in 10 years.

36:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #138 – Wednesday, November 19, 2008

• • Agency Life, Comments, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman recount their PR nightmares and discuss comments from Sarah Wilkin and Melissa.

Show Notes:

00:27 Dave opens the show.

00:52 Terry mentions a comment from Sarah Wilkin on Episode 136 of Inside PR.

03:43 Dave introduces a question from Melissa. She asks for advice for someone who would like a job in Public Relations but is not interested in social media.

12:06 Terry introduces the show topic: Recounting PR Nightmares.

12:39 Terry recounts his own PR Nightmare.

20:48 Dave recounts his PR Nightmare.

24:48 Martin recounts his PR Nightmares.

28:43 Dave brings up another PR horror story of his.

30:03 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR # 137 – Wednesday, November 12, 2008

• • Agency Life, canadian podcasting, Comments, Inside PR, measurement, Media relations, New Business Development, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli record a live episode of Inside PR at Talk is Cheap, Centennial College‘s unconference, and discuss comments and questions from several individuals including Louise Armstrong, Joe Thornley, Dave Fleet, Doug Walker and Guy Skipworth.

Show Notes:

00:23 Terry opens the show.

02:10 Question from Louise Armstrong of Palette PR on tips for how to counsel clients on getting started in social media.

08:12 Question from Joe Thornley of Thornley Fallis Communications on if, with the current state of the economy, there are any trends on whether social media is surviving because it is relatively cheap or whether it is the first to be cut because it is unproven.

12:50 Question from Dave Fleet of Thornley Fallis Communications on ghost blogging.

18:24 Question from Doug Walker of Social Media Group on the difference between what the internal perception of the company is compared to what the individuals are embracing.

24:20 Question from Guy Skipworth of Mediaco on whether you can shape the conversation in the blog world like you can in media.

28:04 Question on how students just starting out can get noticed in the world of social media.

34:23 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #136 – Wednesday, November 5, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis , Martin Waxman and Julie Rusciolelli discuss how agencies manage when confronted with an economic downturn and welcome comments from Kalene Morgan, Francis Wooby and Volodymyr Dehtyarov.

Show Notes

00:27 Terry opens the show

02:37 Terry reminds us once again about Talk is Cheap, Centennial College‘s unconference, on November 12, where Inside PR will be recording a show in front of an audience.

04:22 Martin mentions that he will be on a panel that Joe Thornley organized with Trevor Campbell, President of Porter Novelli Canada, talking about what agencies are looking for in terms of social media from younger practitioners.

04:40 Terry introduces a comment from Kalene Morgan, a Public Relations professor at Humber College.

05:54 Terry introduces a second comment from Francis Wooby.

06:19 Francis Wooby leaves a comment about where social media falls in terms of being a tactic or a strategy.

07:11 Terry discusses Francis’ comment.

08:22 Terry introduces a third comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine, which sets up the topic for this weeks show.

09:45 Terry introduces the show topic: How do agencies manage when confronted with an economic downturn?

10:15 Terry mentions a post that Joe Thornley has written about steps Thornley Fallis is taking during these new economic realities.

13:36 Julie discusses how her company, MAVERICK, is handling things during the economic downturn.

17:22 Martin lends his perspective on dealing with the current economic situation.

21:44 Martin talks about clients’ reactions to the economic downturn.

22:26 Julie discusses clients’ reactions to the economic downturn.

23:43 Terry talks about clients’ reactions to the economic downturn.

24:53 Terry continues the discussion on clients’ reactions.

26:31 Julie talks about an agency that had to let go of over ten people in their Toronto office.

29:36 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #135 – Wednesday, October 29, 2008

• • Agency Life, Inside PR, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss practicing what you preach. At what time, as senior practitioners, do you stop doing the “grunt” work?

Show Notes

00:25 Dave opens the show.

01:00 Dave reminds us about Talk is Cheap, Centennial College‘s unconference, on November 12. Inside PR will be recording a show at the conference in front of an audience.

02:17 Julie introduces the show topic: Do you practice what you preach? At what time, as senior practitioners, do you stop doing the “grunt” work?

04:18 Dave discusses always maintaining your skills in this business. Agencies will go somewhere if they can develop people.

06:56 Martin talks about maintaining your skills.

11:48 Dave discusses people who may be good at PR, but not at managing.

15:55 Dave introduces the discussion of tips that people should consider as they hire senior people, rise up to become senior people or are senior already.

16:24 Dave discusses his first tip: It is okay to delegate authority, but not responsibility.

17:46 Julie talks about delegating authority, but not responsibility.

18:48 Julie introduces the second tip: Get under the skin of the client.

21:32 Martin discusses a third tip: Listening and questioning.

22:32 Dave gives a run-down of things that are important.

25:14 Julie discusses the need for senior practitioners to lead.

27:48 Dave mentions a credo he has which came out of a review with Joe Thornley. The Three “D’s”:
1) Delegate 2) Demand 3) Deliver

29:27 Julie mentions a fourth “D”: Do.

29:54 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #134 – Wednesday, October 22, 2008

• • gary schlee, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones and Martin Waxman discuss how to go about obtaining media and/or PR publicity as a small business.

Show Notes

00:26 Martin opens the show.

01:29 Martin mentions that Talk is Cheap, Centennial College‘s unconference is back in Toronto on November 12 and Inside PR will be recording a show at the conference in front of an audience.

02:31 Dave mentions Gary Schlee, who used to run the Talk is Cheap program.

07:53 Dave discusses the wiki he set up: socialmediacasestudies.wetpaint.com.

08:05 Dave mentions Peter Kim and his blog, with a list of (originally) 234 social media marketing examples and how it gave him the idea for his wiki.

09:39 Dave mentions people such as Maggie Fox at Social Media Group and Kate Trgovac who have provided social media marketing examples and links in the right way.

11:00 Martin talks to blogger relations.

11:16 Dave talks to blogger relations.

13:16 Dave gives a hat tip to Peter Kim and Dave Fleet. Dave started the Social Media Training Wiki on Wet Paint last year.

14:10 Martin introduces the show topic: How to go about obtaining media and/or PR publicity as a small business.

15:55 Dave mentions that you have to ask yourself if you are “F.B.O.” (the First, Best or Only). You have to ask yourself what your story is and how you are unique.

20:20 Martin discusses how to reach the people you want to reach (such as media people).

24:46 Dave discusses having modest expectations.

26:49 Dave mentions Mabel’s Labels, a company started by two women, that makes very durable labels for kids clothes, and how their mention on The View created word-of-mouth popularity for them.

28:10 Martin talks about trends.

30:17 Dave mentions the CBC show Dragon’s Den, where people come in and pitch their business ideas to potential investors.

31:45 Dave discusses another good idea to getting media/PR publicity; getting in touch with someone in the industry.

32:54 Dave summarizes the five ways small business can get publicity for themselves: 1) Figure out what your story is 2) Who do you want to reach? 3) Refine your pitch 4) Have modest expectations 5) Learn and recalibrate.

33: 39 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #133 – Wednesday, October 15, 2008

• • Inside PR, Media relations, News, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones continue to discuss the coverage of the current economic situation and how it relates to PR and media in Canada.

Show Notes

00:26 Dave opens the show.

01:56 Terry mentions the WKRP episode that featured the Thanksgiving “Turkey Drop”.

03:35 Dave mentions that the comment line for Inside PR is no longer being used. However if you would like to leave a comment you can record one and send it into [email protected].

04:10 Dave introduces the show topic: The coverage of the current economic situation and how it relates to PR and media in Canada.

07:10 Dave mentions that bigger PR agencies such as Hill & Knowlton, Edelman, Weber Shandwick and Burson-Marsteller are better equipped to handle economic downturns.

08:25 Terry talks about the importance of having a balance of clients in agencies.

09:00 Terry mentions that start-up companies are a little more anxious in these times.

09:33 Terry mentions a blog post on this by Todd Defren of the PR Squared blog.

12:52 Terry reads a line from Todd’s post, quoted from an article in the Harvard Business Review.

17:02 Terry mentions other things agencies can do in the current economic situation: No big investments, but continued marketing efforts.

23:19 Dave mentions the importance of putting your agency on the digital map, now, if possible.

29:08 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #132 – Wednesday, October 8, 2008

• • Government Relations, Inside PR, Media relations, News, Political communications, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the current state of the economy and the recent Canadian and US political debates.

Show Notes

00:27 Terry opens the show.

01:40 Martin introduces the topic of discussion: The current state of the economy.

02:26 Martin mentions Richard Edelman‘s blog post on how Secretary of Treasury Paulson, and others, have not done a good job of communicating this story.

02:43 Martin talks about putting media stories, such as this one, into human terms.

03:05 Terry talks to responsible reporting.

05:35 Dave talks about business reporting and the connection to PR: getting your message through.

07:34 Martin brings up the topic of Canadian media’s tendency to tag onto the bigger US stories.

16:18 Terry discusses the US Presidential debate.

18:26 Martin discusses the US Vice-Presidential debate.

20:34 Martin talks about a post by Giovanni Rodriguez of the hubbub blog, where he discusses how the VP candidates were trained too well.

21:37 Dave discusses the VP debate.

23:37 Terry discusses the recent Canadian Prime Minister debate.

32:37 Martin discusses the effects of the online world on politics.

33: 05 Dave discusses the online world and politics.

35:19 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #131 – Wednesday, October 1, 2008

• • Agency Life, Comments, Government Relations, Inside PR, Media relations, PR, Shownotes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it.

Show Notes

00:33 Dave opens the show.

01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.

03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa.
Niall Cook,  Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0.

05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College.

06:47 Harvey’s comment proposes a topic for the show: Defining how broad the scope of public relations actually is.

08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications.

08:48 Terry talks about Media Relations.

09:14 Terry discusses Government Relations.

10:05 Julie talks about Stakeholder Relations.

11:26 Julie discusses Investor Relations.

12:10 Terry discusses Investor Relations.

12:45 Dave talks about Internal/Employee Communications.

14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing.

15:56 Julie discusses writing.

16:20 Julie talks about a second PR tactic; event management.

20:04 Terry discusses two other PR tactics; media intelligence and media preparedness.

22:40 Terry discusses the final PR tactic; social media and the online space.

27:18 Terry summarizes the show topic.

27:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.