Inside PR #171 – Wednesday, September 23, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Shel Israel and wrap up the show with their new segment “30.”

00:27 Dave opens the show.

01:03 Martin introduces the interview he did with Shel Israel at Third Tuesday Toronto.

05:03 The guys discuss Shel’s interview at length and talk about how much social media might be too much in client PR projects.

21:28 Dave introduces this week’s edition of “30.”

23:52 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR Summer Archives #11 – Wednesday, September 9, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones and Martin Waxman share “war stories” from the world of public relations.

00:26 Martin opens the show.

01:30 Dave introduces this week’s topic: “war stories” from Martin and Dave’s collective past in the PR world.

01:58 Martin kicks off the show with the first story.

8:10 Dave shares a story about Molson’s fund raising concert for SARS– Molson Canadian Rocks Toronto or SARS Stock, as it was more commonly referred to.

15:51 Martin tells a story about an experience he had working with Yuk Yuk’s.

20:49 Dave tells the final story of the show from his time with the Royal Canadian Golf Association.

32:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR Summer Archives #8 – Wednesday, August 19, 2009

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.

Show Notes

00:26 Martin opens the show

02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.

02:58 Martin introduces the first sign: When you love your job but hate going into work

05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot

06:38 Martin discusses the third sign: Taking the little things too seriously

10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency

14:08 Martin discusses the last sign: An entrepreneurial calling

20:09 Martin recaps the five signs you should start your own PR business.

21:20 Martin and Julie close the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR Summer Archives #7 – Wednesday, August 12, 2009

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.

Show Notes

00:32 Dave introduces the show

01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca

02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?

03:49 Keith gets a dig in at Dave for having issues with last week’s podcast

04:07 Dave references Kate Trgovac

04:53 Dave talks about Joseph Thornley’s  Social Media RoundtableMESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog

08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren – developer of the social media press release.

09:52 Dave and Keith discuss the “5 thoughts on the future of PR“:

  1. Agencies must become comfortable with the personal branding of employees
  2. Agencies need to do a far better job training staff
  3. Agencies have to explain to clients that mistakes will happen
  4. Agencies must help clients move from reactive to proactive to interactive
  5. Agencies must reconsider their core value

40:30 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR Summer Archives #6 – Wednesday, August 5, 2009

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.

Show Notes

00:29 Terry introduces the show.

01:13 Dave and Terry usher in a new era with a new podcast format.
03:00 Dave asks today’s panel members to introduce themselves.

Julie Rusciolelli from Maverick PR

Keith McArthur from Veritas’ com.motion

Martin Waxman from Palette PR

04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College.
07:02 The panel weighs in on the first main topic of today’s episode – Ethics and Reputation in Public Relations.

24:20 Keith kicks off today’s second main topic – Michael Bryant, YouTube and Government’s use of social media.

41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you’d like to bring it back.

41:45 Criteria for being on the new Inside PR panel and Dave signs off.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Kyra Aylsworth.

Inside PR Summer Archives #5 – Wednesday, July 29, 2009

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Comments? Send us an email as [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list. Also, they welcome audio comments from David Fleet and Bernard Goldbach.

00:36 David introduces the show. 01:06 David and Terry welcome a comment from Dave Fleet.

01:10 Dave Fleet gives his comments on the Veritas survey.

02:38 David and Terry address Dave Fleet’s comments and the Veritas survey results.

03:48 Dave and Terry welcome a comment from Bernie Goldbach.

03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum.

04:58 David and Terry thank Bernie for his comment.

06:28 David introduces today main topic: Social Media & PR Wish list

27:43 Inside PRoper English: The redundant phrase – “The reason is, because…”

Fans of Inside PR group on Facebook.  Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Summer Archives #1 – Wednesday, July 1, 2009

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This week on Inside PR, Terry and David hold their first of many discussions on the myths of public relations. This week, they talk about the myth of the “PR agency sweatshop”. Also, they play this week’s contribution from Chris Clarke and Terry does his segment of Inside PRoper English.

Show Notes

00:33 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:43 Terry reminds listeners that he recently posted a special edition of Inside PR with Esther Buchsbaum, co-founder of Communications Meca and the first ever Canadian chair of the Counselors Academy spring conference. Interested listeners can find the episode here on the Inside PR blog page.

02:20 Terry talks about a comment from Jamey Sheils on Inside PR #21.

03:30 David talks about a comment from Owen Lystrup.

06:21 David introduces a chat about the myths of the public relations. This week’s topic is the myth surrounding the “PR agency sweatshop.”

07:41 Terry makes it clear that there are fewer agency “sweatshops” than most believe.

10:28 David believes the “PR sweatshop” depends on the person’s perspective. He talks about his time years ago working long hours, but from his perspective, not in a sweatshop.

13:00 Terry doesn’t see the value of working new employees to the point of burnout. He defines it as a person working 10 hours a day, 5 days a week for months on end. He suggests that it would be in the firm’s and the employee’s longer term interest to hire a second consultant and split the 10 hours/day in two.

14:40 David thinks everyone should do their homework and know what they’re getting into before they join an agency.

18:33 David says that the long hours he worked early in his career has led to him being more efficient.

19:20 Terry mentions that there are far fewer “PR sweatshops” than most would think, but David says that there are a few “sweatshops” where it’s an owner and a group of interns. Terry agrees but doesn’t think that’s the way to build an agency, but these agencies do exist.

21:55 Terry mentions that he’s had a mere two all-nighters in his 18 years as a consultant.

22:20 David welcomes any stories relating to “PR sweatshops”.

23:11 Terry introduces and plays Chris Clarke‘s segment for the week.

26:09 Inside PRoper English for the week: the proper use of the word “none”

27:39 David closes the show and invites listener comments; through email at [email protected], on the comment line at 206-600-4741, or on the Inside PR show blog. Also, they welcome listeners to the Inside PR Blubrry site.

Our theme music is Streetwalker by CJacks from the Podsafe Music Network. Roger Dey is our announcer.

Inside PR #169 – Wednesday, June 24, 2009

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This week on Inside PR Terry Fallis, David Jones and Martin Waxman make a special announcement and welcome a listener comment.

00:31 Terry opens the show.

01:40 Terry mentions that he will be giving a presentation today at a McNally Robinson bookstore in Don Mills.

03:07 Terry introduces a comment from Simon Mason of LimeCube Marketing.

04:26 Dave, Martin and Terry all sound off on the role of authenticity when a PR agency takes on the task of transcribing blogs for their clients.

10:44 Terry introduces this week’s topic: IPR’s summer hiatus and the future of the show.

23:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #167 – Wednesday, June 10, 2009

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This week on Inside PR Terry Fallis and David Jones discuss how public relations changes during the summer season and welcome a listener comment.  Martin Waxman reports from Vancouver.

00:26 Terry opens the show.

02:25 Dave mentions the now famous Billy Bob Thornton interview with Jian Ghomeshi.

03:11 Terry welcomes a comment from Felipe Mangabeira of FirstCom Communications in Sao Paulo, Brazil.

04:30 Terry opens a discussion about how public/media relations changes during the summer season.

13:00 Terry introduces Martin, reporting from the CPRS conference in Vancouver.

15:11 After a brief run-down of some of the events at the conference, Martin introduces the interview segments with Julie Szabo and Darren Barefoot of Capulet Communications, Terry Flynn of McMaster University and Paul Mylrea of the Global Alliance for Public Relations and Communications Management.

28:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #166 – Wednesday, June 3, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones discuss client/vendor relationships and Martin Waxman reports from sunny California.

00:26 Dave opens the show.

05:08 Dave starts a discussion stemming from a YouTube video he saw about client/vendor relationships posted on Dave Fleet’s blog.

26:50 Terry introduces Martin’s segment, recorded in Palm Springs, California at the Counselors Academy Conference.

27:22 Martin gives us some highlights of the conference and tells us he will be interviewing the following people:  Pat McNamara of Apex Public Relations, Deborah Weinstein of Strategic Objectives, Joseph Thornley of Thornley Fallis Communications, Elise Mitchell of Mitchell Communications Group, Gini Dietrich of Arment Dietrich, Scott Farrell of Golin Harris and Jason Baer of Convince and Convert.

40:36 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.