Inside PR #151 – Wednesday, February 18, 2009

• • Comments, Inside PR, Media relations, Podcamp Toronto, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the notion of PR people becoming the story and how this relates to the online world and welcome comments from Al Croft, Eden Spodek and Roger Christie.

00:26 Dave opens the show.

01:41 Dave reminds us that Inside PR will be doing a live recording at Podcamp Toronto at Ryerson University.

03:21 Dave gives a shout-out and congratulations to Ed Lee who has taken over for Keith McArthur at com.motion.

03:58 Martin mentions that he was has started a Wiki called “Twittionary“, an evolving dictionary on all things twitter, which was based on a post by Shannon Yelland.

04:33 Terry reads a comment form Al Croft.

06:09 Martin introduces an audio comment from Eden Spodek of Bargainista and Community Divas.

06:22 Eden Spodek leaves a comment asking Terry, Dave and Martin to define influencers.

06:55 Martin give his perspective on how he defines an influencer.

07:52 Dave discusses how he defines an influencer.

14:08 Terry introduces a comment from Roger Christie on Online Reputation Management stemming from an online study by Weber Shandwick.

18:30 Terry mentions that Roger has also written a blog post on this topic.

19:04 Dave introduces the show topic: The Notion of PR People Becoming the Story.

23:35 Dave brings up the topic of how this relates to the online world – he refers to a “fight” that occurred on Twitter recently.

25:32 Martin mentions that Ian Capstick has a post encapsulating where things are in terms of this “fight”.

25:40 Martin mentions the ongoing battle between Scott Monty and Jalopnik.

36:21 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #150 – Wednesday, February 11, 2009

• • Agency Life, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis discusses the main differences between agency work and corporate/in-house work within a PR department and welcomes comments from Julia Bae, Shel Holtz and Jermaine Stennett.

00:27 Terry opens the show.

01:36 Housekeeping: Terry reminds us about Third Tuesday Toronto on February 17, with Carol Leaman, the CEO of AideRSS hosting.

02:42 Terry reads a comment from Julia Bae, a PR student at Ryerson University.

06:14 Terry mentions that working with the Canadian Council Of Public Relations Firms, they’ve been getting together with Terry Flynn at DeGroote School of Business at McMaster and developing a few professional development modules for PR.

07:27 Terry introduces a comment from Shel Holtz about including IABC‘s ABC accreditation in the discussion of APR ref: Annette Martell.

08:54 Terry introduces a comment from Jermaine Stennett which provides the topic for today’s show: What is the main difference between agency work and corporate/in- house work within a PR department.

11:18 Terry discusses the agency side.

15:10 Terry talks about the client/corporate side.

20:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #149 – Wednesday, February 4, 2009

• • Agency Life, Comments, Inside PR, Podcamp Toronto, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss Todd Defren‘s post “Don’t Fire Your Agency for Performance (Before Reading This)” and welcome a comment from Sheldon Levine.

00:28 Dave opens the show.

01:09 Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is Carol Leaman, the CEO of AideRSS, the company behind PostRank.

02:18 Dave mentions that Leona Hobbs, who formally worked at Tucows, has accepted a position at Social Media Group as Director of Communications.

03:15 Terry introduces a comment from Sheldon Levine, a student at Seneca College, on IPR #147.

05:05 Terry notes that they will be doing a live recording of Inside PR at Podcamp Toronto which is taking place Feb 21st and 22nd at Ryerson University.

07:58 Martin mentions that he is the APR co-chair for Toronto.

09:05 Martin introduces the topic of discussion: Todd Defren‘s post “Don’t Fire Your Agency for Performance (Before Reading This)“.

20:22 Dave mentions some ways to make sure the agency/team is performing up to expectations.

23:00 Terry mentions the importance of checking in with your clients.

28:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #148 – Wednesday, January 28, 2009

• • Agency Life, Comments, Inside PR, measurement, Media relations, New Business Development, Podcamp Toronto, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the social media efforts of the Globe and Mail in light of the unveiling of the federal budget and welcome comments from Jody Koehler and Erick Bauer.

00:26 Terry opens the show

01:24 Terry notes that Guy Skipworth has started a blog called “The Big Canadian Picture”.

01:40 Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a blog called “A Call for Class”  which deals with etiquette in communications and in your everyday business life.

02:33 Martin explains that Louise is certified by the Protocol school of Washington.

04:49 Terry mentions that Podcamp Toronto is coming up on Feb 21st and 22nd at Ryerson University and that Inside PR will be doing another live recording there.

05:57 Terry mentions that Donna Papacosta of Trafcom news podcast left a comment.

06:41 Terry reads a comment left by Jody Koehler in Holland.

07:43 Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you’re approaching.

08:56 Martin says, as Joe Thornley mentioned at Talk is Cheap, one thing to do is engage them in the social media space, for example, commenting on their blog.

10:04 Terry discusses engaging in the social media space, but also the importance of meeting them face to face.

12:37 Terry introduces the major topic for the show: The social media efforts of the Globe and Mail in light of the unveiling of the federal budget.

24:28 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #142 – Wednesday, December 17, 2008

• • canadian podcasting, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how social media has changed the media landscape and ask if PR professionals can step up, understand this new environment  and honour the new strictures of social media while still serving the needs of their clients.

Show Notes:

00:26 Terry opens the show.

01:14 Terry discusses an email exchange that led to today’s topic: An exchange occurred recently between Ira Basen of CBC radio and Joe Thornley. This stemmed from a speech that Ira made at a Canadian Institute conference on Social Media, which Joe twittered. Joe presented this exchange on his blog. He also provides Ira’s speech on his blog.

02:59 Terry introduces today’s topic(s): How social media has changed the media landscape and Can PR professionals step up, understand this new environment and honour the new strictures of social media and still serve the needs of their clients?

04:41 Martin discusses the changing media landscape.

07:20 Terry discusses social media’s effect on the media landscape.

10:09 Dave discusses Ira’s speech and the notion of the editorial gatekeeper.

19:11 Terry discusses the idea of the gatekeeper.

20:20 Terry reads from Ira’s speech. ref: Jay Rosen.

23:42 Dave discusses Ira and his opinion of Pr practitioners.

27:30 Terry discusses Whirlpool’s American Family podcasts and social media.

30:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #141 – Wednesday, December 10, 2008

• • Agency Life, Inside PR, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss how, in these turbulent times, an agency communicates with their employees on the inside.

Show Notes:

00:25 Dave opens the show.

01:00 Dave introduces the discussion issue for the show: Internal Communications.

01:19 Martin discusses how he came up with the show topic.

03:02 Martin introduces the show topic: In these turbulent times, how does an agency communicate with their employees on the inside?

03:37 Julie talks about 3 principles of internal communications 1) If implementing internal communications, it has to be with someone of authority, someone senior. 2)It has to be often 3) There has to be an action plan.

05:24 Dave discusses the importance of consistency.

13:47 Julie discusses not having closed-door meetings.

17:30 Martin talks about how he believes the recession will affect Generation Y.

18:12 Dave discusses Gen Y and the recession.

18:35 Julie gives her opinion on Gen Y and the effects of the recession.

21:25 Martin talks about how companies are using social media tools for internal communications.

24:54 Dave discusses Web 2.0 and internal communications and mentions two resources 1) Niall Cook, who has written a book about using Web 2.0 tactics within the enterprise. He also gave a talk about the topic at Third Tuesday Toronto in October.  and 2) Amanda Brewer, Director of Change & Internal Communications at Hill & Knowlton, who has started blogging.

26:37 Dave mentions Shel Holtz and how he has written a lot about Web 2.0 and internal communications.

27:21 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #140 – Wednesday, December 3, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss Volunteering and the role it plays in our personal and professional development,  and welcome a comment from Chamika Ailapperuma.

Show Notes:

00:26 Terry opens the show.

01:38 Martin lets us know that he will be speaking at a federated media conference on internal communications in Ottawa.

05:15 Terry introduces a comment from Chamika Ailapperuma which provides the show topic.

07:29 Terry introduces the show topic: Volunteering and the role it plays in our personal and professional development.

08:22 Martin discusses his thoughts on volunteering and the volunteering activities he participates in.

12:30 Terry talks about his thoughts on the importance of volunteering and the volunteer work he does.

14:29 Terry mentions that Joe Thornley has just been elected president of the Canadian Council of Public Relations Firms.

16:17 Terry talks about his biggest extra-curricular activity: Breakfast for Learning

19:58 Martin gives a word of advice to people who are new and wanting to volunteer.

21:02 Terry gives some tips to those early in their career looking to gain volunteer experience.

23:44 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #139 – Wednesday, November 26, 2008

• • Agency Life, Comments, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli discuss PR 2018, where they take a look at public relations 10 years in the future, and welcome a comment from Keith McArthur

Show Notes:

00:27 Dave opens the show.

01:00 Julie mentions the IABC event Award Winning Communicators Speak Out, where she will speaking. Details can be found on the IABC Toronto website.

03:33 Terry introduces a comment from Keith McArthur of com.motion and Veritas.

03:51 Keith McArthur leaves a comment about Inside PR #138 regarding PR Nightmares.

08:29 Terry Welcomes us to PR 2018, where Inside PR looks at Public Relations 10 years in the future.

08:48 Terry breaks the discussion down into 4 categories.
1. Media Relations
2. Social Media
3. Events, Stunts and Guerrilla PR
4. Stakeholder/ Interest Group Relations or Alliance Building

09:18 Julie discusses what she believes will happen to media relations in the future.

12:27 Dave discusses his thoughts on the future of media relations.

16:53 Dave begins the discussion on what social media will look like in 10 years.

29:03 Terry discusses where special events, stunts and guerrilla PR will be in 10 years.

29:49 Dave talks about the future of events, stunts and guerrilla PR.

32:29 Terry discusses the future of Stakeholder Relations.

35:57 Terry, Dave and Julie discuss where they will be in 10 years.

36:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #138 – Wednesday, November 19, 2008

• • Agency Life, Comments, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman recount their PR nightmares and discuss comments from Sarah Wilkin and Melissa.

Show Notes:

00:27 Dave opens the show.

00:52 Terry mentions a comment from Sarah Wilkin on Episode 136 of Inside PR.

03:43 Dave introduces a question from Melissa. She asks for advice for someone who would like a job in Public Relations but is not interested in social media.

12:06 Terry introduces the show topic: Recounting PR Nightmares.

12:39 Terry recounts his own PR Nightmare.

20:48 Dave recounts his PR Nightmare.

24:48 Martin recounts his PR Nightmares.

28:43 Dave brings up another PR horror story of his.

30:03 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR # 137 – Wednesday, November 12, 2008

• • Agency Life, canadian podcasting, Comments, Inside PR, measurement, Media relations, New Business Development, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli record a live episode of Inside PR at Talk is Cheap, Centennial College‘s unconference, and discuss comments and questions from several individuals including Louise Armstrong, Joe Thornley, Dave Fleet, Doug Walker and Guy Skipworth.

Show Notes:

00:23 Terry opens the show.

02:10 Question from Louise Armstrong of Palette PR on tips for how to counsel clients on getting started in social media.

08:12 Question from Joe Thornley of Thornley Fallis Communications on if, with the current state of the economy, there are any trends on whether social media is surviving because it is relatively cheap or whether it is the first to be cut because it is unproven.

12:50 Question from Dave Fleet of Thornley Fallis Communications on ghost blogging.

18:24 Question from Doug Walker of Social Media Group on the difference between what the internal perception of the company is compared to what the individuals are embracing.

24:20 Question from Guy Skipworth of Mediaco on whether you can shape the conversation in the blog world like you can in media.

28:04 Question on how students just starting out can get noticed in the world of social media.

34:23 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.