Inside PR #122 – Wednesday, July 30, 2008

• • Inside PR, PR, Uncategorized

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman talk about the importance of writing in PR and give the listeners tips to become better writers. They welcome comments from Josh Turner and Rick Weiss.

Show Notes

00:26 Terry opens the show.

01:47 Terry mentions Shel Holtz’s visit to Toronto.

03:29 Josh Turner leaves a comment about last weeks Inside PR on fit and personality.

07:08 Rick Weiss asks about “too good to be true” hires and whether a company should hire someone so that the “other guy” can’t get them.

09:32 Martin introduces the main topic: Tips to becoming the better writer.

10:30 Tip #1: Read and read a lot. Try to read as eclectically as possible.

13:20 Tip #2: Be Clear. Clarity is absolutely essential in thought and writing.

15:00 Martin talks about the issue of Jargon (or Gobbledygook).

16:22 Tip #3: Writing it small. Learn to pair it down. Be concise and brief. (Martin cites Pontoon by Garrison Keillor as an example)

19:36 Word of Advice: Want to practice good writing? Get on Twitter!

20:26 Tip #4: Re-write and polish! Take the time to make it magnificent before sending it off to edit.

23:25 Tip #5: Watch that style and Grammar! Ensure your style is up to par and your grammar flawless.

We Recommend:

26:55 Tip #6: You can always be a better writer.

We recommend:

  • Volunteering to write articles for your community paper.
  • Write in a journal every day.
  • Take a writing workshop.

30:46 SUPPLEMENT: How to write a news release.

Martin:

  1. Writes the headline.
  2. Brainstorms his points.
  3. Polishes the piece through 2nd and third drafts

Terry:

  1. Writes the headline.
  2. Writes a sub-header.
  3. Writes the lead through to the end.
  4. Moves the paragraphs around.
  5. Edits through to the end.

34:14 Tip #7: Develop and work through your own personal style.

35:03 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #121 – Wednesday, July 23, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, Martin Waxman and Julie Rusciolelli discuss the
importance of fit and personality in an agency and how to know when a potential hire will “fit in”.

Show Notes

00:37 Terry opens the show.

01:51 Terry talks about the iTunes issue.

02:34 Terry introduces a comment from Josh Turner of Trillium Corporate Communications.

04:50 Terry lays down the main topics of the show: How important are fit and personality in an agency setting and how do you know when a potential hire will “fit in”?

06:16 Martin talks about Caliper Canada and Caliper testing.

07:37 Julie talks about her experiences using the test.

14:21 Terry asks about bringing on a new hire who has a great client record, but alienates colleagues.

18:52 Julie opens talks on how you know a person is going to “fit in”.

22:33 Martin tells a great story about getting a fantastic reference for a new employee.

23:34 Julie talks about why she does not trust references.

25:01 Terry talks about how he gets a sense for an employee’s potential fit.

27:19 Terry talks about coaching.

28:44 Julie and Martin give their last “2 cents” on the matter.

31:12 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #106 – Tuesday, April 8th, 2008

• • Agency Life, Comments, Inside PR, measurement, Media relations, New Business Development, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.

This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman.

Show Notes

00:24 Terry introduces the show

01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil.

01:43 Dave introduces the nights topic: PR in social media

02:46 Dave commences the conversation about who “owns” social media

06:20 Julie brings up Dove’s Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns

08:26 Keith takes the stance ith Terry and Dave that PR has a hold on the social media space

08:56 Martin brings up the first main difference between PR and advertising’s activities in the space. Advertising does it, PR talks about it.

10:37 Tamera from the audience points out that really the social media space belongs to the customer

12:23 Julie infers that agencies are the flippers on the social media pin ball machine.

14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space

14:15 Dave Ford, from the audience, continues Tamera’s argument referencing Dell and Starbucks

15:05 Keith calls social media a cultural revolution

15:36 Martin references Giovanni Rodriguez and DIY

17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in

21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is

23:17 Carman from the audience starts the conversation about the PR/marketer hybrid

25:19 Julie states that the side that knows the client best will win the projects and thus the space

27:25 An unidentified audience member asks about transparency

28:20 Terry goes over some negative outcomes of not being transparent

29:37 Martin mentions having fun in the space and references the Captain Morgan blog

31:04 Brian from the audience talks about the arrogance of companies in thinking they own the social media space

32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity

33:35 An audience member asks about the difference between PR and Ad in the social media space

35:13 David Ford, from the audience, asks about a recessions effect on the social media space

37:44 Keith answers with “if it’s working people will spend money on it, recession or not”

38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound

39:02 Dave wraps up the show

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weeks episode of Inside PR was produced by Samantha Lovelace.