Inside PR 467: Stay nimble!

• • Inside PR

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Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnow

Note to Self’s Privacy Paradox series

Do you care about retaining (some) control of your privacy while online? Do you want to know who is creeping you and how they are doing it? Do you want tips for some simple measures you can take to retain some control over your personal information? If you said yes to any of these questions, click over to Privacy Paradox, a project of WNYC’s excellent Note to Self podcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges you can take to assess your own privacy and tips on tools you can use to maintain awareness and retain some control. Time well spent.

The Washington Post goes to Snapchat

Snapchat’s user growth may have been slowed by Instagram Live Stories. But that’s not stopping news media from continuing to flock to it. The latest is the Washington Post, which launched on Snapchat Discover. I’m all for news media drawing revenue from any source they can. But it still seems to me that Snapchat is not a place people go to find the news.

The Neverending News Cycle

Round and round we go. When the United States has a President who seems to rarely sleep and always has his Twitter feed at hand, how can news organizations plan media announcements? Is there any such thing as clear space any longer. Or even a clear time of day?

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

 

Inside PR 465: We make it virtual

• • Inside PR

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Let’s talk about the failure of distributed content, the elimination of U.S. privacy protections for foreigners, and taking your agency virtual. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnow

Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need

A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook, Google Amp, SnapChat Discovery, the revenues have not lived up to expectations. In fact, only 14 percent of publisher revenue is coming from distributed content. Another bullet that turned out not to be so magical. So, the search for new revenue sources continues. And their search includes podcasting. Witness the new podcast from the New York Times, The Daily.

Foreigners take note. You’ve lost data privacy protection in the U.S.

In a world in which privacy protection is often assumed and opaque, news that non-Americans have been stripped of privacy protection in the United States may influence decisions about non-Americans to seek cloud and data solutions that guarantee that their data will reside outside of the United States. Thanks to Michael Geist for pointing this out.

Virtual vs. Brick and Mortar communications agencies

Gini did it. Martin did it. Joe’s playing with a hybrid version of it. As our work applications have moved into the cloud and video conferencing and document sharing has become a one click experience on both laptops and phones, it has become easier than ever to stay connected with a distributed team. Have we reached the point the tipping point in which the benefits of virtual teams have matched and even exceeded the benefits of assembling a cohesive team in one place?

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.

Please rate us on iTunes

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 391: Ch-ch-changes at F-F-Facebook – again

• • Inside PR

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Martin here and apologies to David Bowie but Facebook’s at it again and I couldn’t help myself.

Earlier this month, the company announced that in January, 2015 people will start seeing fewer promotional posts from brands, that is, things that push you to enter contests and sweepstakes, install an app or buy a product.

Joe and Gini think this is a positive shift because it puts the onus on brands to earn their way into a user’s news feed with relevant and useful content.

I say this goes well with the way Facebook lets folks mute brands and friends we may not want to hear from so often. Then I wonder about coupons. They’re both commercial and yet important to some people. Is Facebook treating coupons as pure promotion too? We’re interested if any of our listeners have insights on that.

We switch gears and Gini talks about Facebook’s Rooms app, which is trying to connect people through a common interest and not necessarily their social graph. Gini likens it to the early days of Internet communities and anonymous posting. Here’s a blog she wrote about it and why you may not be as anonymous as you think.

Joe says Facebook’s two recent changes – offering a less commercial newsfeed and simplifying their privacy offerings – are driving more value to its business. He thinks they’ve got their mojo back.

I close off by talking about the latest meshmarketing conference and some highlights, including Ann Handley’s fun and informative keynote.

What do you think about Facebook’s algorithm tweaks? Will it improve your experience and, as a result, will you be spending more time on the platform? Will you be changing your privacy settings? We’d love to hear what you think.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.

Inside PR 381: Penalties for bad reviews and questions about online privacy

• • PR, social media

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Martin here.

This week, the gang’s together again…and we start by talking about a business that charges customers a penalty for negative online reviews.

Whaa?

In case you missed it, a hotel in upstate New York said it would levy a fine of $500 for bad reviews written by guests.

The company has since recanted the story claiming it was a joke that harkened back to a long-past wedding and they never removed the policy. Gini likens this to businesses that pay for positive reviews and says you can’t dictate what people say about you online good or bad. You just have to provide the best experience and customer service you can, listen and address issues. Here’s a link to the story for details.

We switch gears and discuss a study on online privacy by Craig Newmark and others that offers some insightful results. One of the main findings is that two-thirds of us either skim or don’t bother to read the terms of service. Which means we don’t know what we’re agreeing to or what rights we’re signing away.

Gini, Joe and I did a straw poll and it turns out the three of us all fall in that 66 per cent majority.

That’s not a good thing…

Joe links this to news that when Google receives a request under Europe’s right to be forgotten legislation, it has been informing webmasters about it before it takes down the links-in-question.

According to the WSJ, Google claims that alerting publishers to impending removals is the only way they can respond with their side of the story.

Joe’s concern is that we’re giving a private company the ability to make decisions about our privacy and rights based on its commercial self-interests.

I think the situation is similar to one we’ve always had with media: they have their own agendas, yet we trust them to filter stories and news.

It’s certainly a complex issue.

What do you think? About penalizing or paying for reviews? About reading terms of service, about the right to be forgotten…

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We’d love to hear your thoughts.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Thank you to the people behind Inside PR

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Ashlea LeCompte.

 

Inside PR 2.90: We indemnify you

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First we mention for a new startup out of Toronto now in public beta. JugnooMe is a dashboard that helps small business owners figure out which messages to use on various platforms, how to schedule them and how to measure the results.  It also has a Social Advisor tool that acts like a virtual consultant and answers the question: what do you do next?

Jugnoo offers social search monitoring, reputation management, engagement, video creation from inside the platform, social commerce and analytics all under one roof. And there’s more to come.  Good luck to Danny Brown and Hessie Jones, who are both involved.

Martin kicks off the next segment by introducing a comment about Pinterest from listener Petra Opelova.

Gini talks about Pinterest’s copyright issues and how the company’s terms of service puts the onus on the user. As a result, people need to be careful about the items they’re pinning, because all the liability could fall on them.

Joe believes adhering to copyright is important and buys the images he uses on his blog and other sites. However, he says unless a person makes a concerted effort to ensure they own the items they’re sharing online, they’re at risk of violating copyright.  Joe compares Pinterest’s terms of service to the indemnity clause many large corporations add to their contracts, thereby shifting the risk from the company that has the resources to the small business it’s working with.

Do you adhere to copyright when you’re sharing online? What do you think about Pinterest’s terms of service and indemnity deflection? We’d love to hear from you.

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Katie Charbonneau. Inside PR producer: Kristine Simpson.

Inside PR 2.45 – On the Internet, Sharing is Forever

• • Inside PR, PR

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Martin Waxman, Gini Dietrich and Joseph Thornley are all here for this week’s Inside PR. We talk about a couple things this week – community-driven events and online sharing.

Are unconferences and community-driven events dying out?

We look back one more time at our great experience at this year’s highly successful Podcamp Toronto. It takes a huge amount of effort to organize this type of event. And as professionally organized events have moved into the social media space, have they lessened our appetite and the pool of volunteers willing to organize unconferences? Do the professionally organized conferences cause us to have expectations of a conference that a community-based, volunteer driven conference can’t meet?

What’s happening in your community. Are there still vibrant unconferences or other community-driven events where you live? Are they becoming more frequent and more successful? Or rarer? Less well attended? We’d love to hear from you about this.

Sharing is Forever

We also talk about online sharing – or over-sharing. Martin starts the conversation by pointing to two sites that let you share your clickstream. Wow!

Would you want to share with others all the sites that you visit? Do you use the Web for work-related research? Is this an idea for a business that simply won’t work – at least if people appreciate the value of making conscious decisions about what we share.

Often, a choice to share is forgotten or poorly understood. We’ve already seen how Facebook’s frequent changes of their terms of service leads to people sharing information they hadn’t consciously realized they were sharing. Or think of Tumblr. How many people shared information on Tumblr, became bored with the platform and forgot that it is still spewing information about them. As Gini says, The Web doesn’t have a “Forget” button. Sharing is forever.

Do you have comments? Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.