recession — Inside PR

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss managing a PR agency through the current economic recession.

00:28 Terry opens the show.

00:57 Housekeeping note: Terry explains why Inside PR #154 has not yet appeared on iTunes.

03:38 Martin introduces the show topic for this week: managing an agency through the recession.

03:54 Martin mentions that the show topic was partly inspired by Todd Defren’s recent blog post.

05:11 Martin mentions the Counselor’s Academy, an offshoot of The Public Relations Society of America, which is an organization geared toward PR agencies.

06:38 Terry begins a review of the ways in which agencies bill their clients and how that may change during a recession.

13:29 Terry introduces a discussion on the challenging concept of value billing.

20:08 Terry shares some techniques on cash-flow managment for PR agencies.

28:40 Terry opens a discussion about the most valuable resource any PR agency has: it’s people.

32:26 Terry gives Dave Fleet a shout-out for all his hard work at Thornley Fallis.

34:18 Terry announces that next week’s episode of Inside PR marks the show’s 3rd anniversary!

35:11 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Subscribe: Apple Podcasts | Android | RSS

[display_podcast]

Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss how, in these turbulent times, an agency communicates with their employees on the inside.

Show Notes:

00:25 Dave opens the show.

01:00 Dave introduces the discussion issue for the show: Internal Communications.

01:19 Martin discusses how he came up with the show topic.

03:02 Martin introduces the show topic: In these turbulent times, how does an agency communicate with their employees on the inside?

03:37 Julie talks about 3 principles of internal communications 1) If implementing internal communications, it has to be with someone of authority, someone senior. 2)It has to be often 3) There has to be an action plan.

05:24 Dave discusses the importance of consistency.

13:47 Julie discusses not having closed-door meetings.

17:30 Martin talks about how he believes the recession will affect Generation Y.

18:12 Dave discusses Gen Y and the recession.

18:35 Julie gives her opinion on Gen Y and the effects of the recession.

21:25 Martin talks about how companies are using social media tools for internal communications.

24:54 Dave discusses Web 2.0 and internal communications and mentions two resources 1) Niall Cook, who has written a book about using Web 2.0 tactics within the enterprise. He also gave a talk about the topic at Third Tuesday Toronto in October. and 2) Amanda Brewer, Director of Change & Internal Communications at Hill & Knowlton, who has started blogging.

26:37 Dave mentions Shel Holtz and how he has written a lot about Web 2.0 and internal communications.

27:21 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.