Inside PR 3.34: All together at Social Capital Conference

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We’re at the Social Capital Conference in Ottawa…face to face for the first time a while. Gini has just finished delivering a stellar keynote and we figured that’s a great topic for the show.

But before we get into that, Joe asks Martin, who’s just back from vacation, if he felt out of synch from a social network perspective when he was in Japan. Martin says he noticed the different news/communications cycle, though he didn’t pay as much attention as he normally would (and actually went on a bit of a Twitter vacation, too).

Martin also mentions that being in such a different culture means your eyes are wide open all the time as you experience the world from a fresh POV.

Building an engaged community
Gini’s keynote was all about how to approach blogging in a strategic way, develop a lively and engaged community and drive results for your business.

She says assembling an active community may look easy, but it’s not. It takes a lot of work and time. She talks about how some people look at her success and tell her she’s come from nowhere, but she and her team have been blogging since 2006. She says they made a lot of mistakes along the way because there wasn’t any formal instruction. You had to learn as you went along.

Her secret sauce or success formula comes down to this: participating in conversations, sharing content, visiting other people’s blogs and taking part in conversations there and making people feel welcome. She does her best to get to know people online and understand why they’re visiting the blog in order to make the Spin Sucks content relevant for them.

Joe talks about how important it is to acknowledge and celebrate people and suggests Inside PR should take a page from Gini’s strategy and rededicate ourselves to putting listeners back into the podcast.

So we’d like to encourage all of you to join (or rejoin) the conversation and share your questions, insights, and any suggestions for topics you’d like us to cover. We can talk about them on the show and continue the discussion on our Google+ and Facebook pages. We’d love to hear what you have to say.

Next week, we’ll be face to face again keeping it W.E.I.R.D. in Austin at PRSA Counselors Academy Conference. Till then, thanks for listening!

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Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine Simpson and Ashlea LeCompte.

Inside PR 3.09: Martin Waxman at the Social Capital Conference

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We’re almost finished our summer series of interviews (and will be back recording new shows next week!). And we’ve been fortunate to talk with some very intelligent and interesting people in our industry.

This week, we air Martin Waxman‘s interviews with three presenters at the Social Capital Conference in Ottawa this June.

The conference blended formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.

Martin was thrilled to be the keynote speaker. The crowd sure loved him, because he started trending in Ottawa on Twitter. Go Martin!

Martin caught up with Tanya Snook, a web and social media strategist for the Government of Canada, also known as @spydergrrl on Twitter. They talk about Tanya’s presentation which concentrated on five ways not-for-profits can successfully engage in social media.

Martin also spoke with Kat Inokai, whose Trying Times blog is featured on YummyMummyClub. They talk about Kat’s experience about blogging on subjects that are very private in her life. Some believe she is too open. Kat and Martin explore her story and discuss privacy for bloggers.

And finally, Martin interviewed the closing keynote speaker at the Conference, Heather Greenwood Davis, a writer with more than 15 years of journalism experience in traditional media. Recently, she just got back from a year travelling around the world with her husband and two young boys. Martin and Heather discuss how she used social media to keep in touch with family and enhance her experience abroad. You can read about her travels on her blog.

Thanks to all three ladies for their time and wisdom.  And thanks to all the organizers of Social Capital!

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine Simpson.

Special edition of Inside PR: Lara Wellman and Karen Wilson talk Social Capital Conference in Ottawa

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This week, Inside PR hosts a special episode with Lara Wellman and Karen Wilson from the Social Capital Organizing Committee of the upcoming Social Capital Conference happening in Ottawa, Ontario on July 21.

For the first time, producer Kristine Simpson jumps in to the role of roving reporter and catches up with Lara and Karen to learn more about the conference.

Social Capital is a one-day conference that will fill the need of Ottawa’s active and passionate social media community. The conference will blend formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.

Inside PR’s very own Martin Waxman will give an opening keynote on the Social Media Barometer. A cannot-miss presentation!

With countless opportunities for networking and learning, Social Capital will be the perfect destination for all who are interested in social media, be it for personal or business reasons, for the beginner or the expert, to come together and learn from each other. Attendees will leave with new skills to implement and a larger social network than they walked in with.

To find out more information on the conference visit their website at socialcapitalconference.com. Tickets are still available and those interested in attending can register online.

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.