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First things first, be sure to wish Martin Waxman a happy birthday in the comments!

Now on to the slightly less important stuff.

A couple of weeks ago, Sam Fiorella wrote a blog post called, “Why Your Social Media Team Should Be PR Professionals.”

As PR professionals, it makes sense we’d be curious to read more (and you will want to, as well).

If you’re like us, you’ll find yourself nodding all the way through his blog post.

Yes, PR pros know how to manage crises.

Yes, we are trained to manage reputations.

Yes, we know the right questions to ask to create a calm before the storm.

Yes, we can train pros in other disciplines to manage themselves appropriately online.

Yes, most of the knee jerk reactions that happen in social media are done so because the community management is handled by someone without these skills.

Now go to the comments and read what Danny Brown said.

“Disagree. Two words – Justine Sacco.”

We recently talked about the Sacco saga. She is a communications professional. She knew better. And yet…

Read the blog post, read the comments, and listen to what we have to say about where social media belongs.

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We’d love to hear your thoughts.

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Thank you to the people behind Inside PR

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.