Inside PR #162 – Wednesday, May 6, 2009

• • Agency Life, Comments, Inside PR, Media relations, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR we listen to a live recording of the CPRS Toronto Web 2.0 PR panel with Martin Waxman moderating.

00:44 Martin opens the show.

01:05 Welcoming comments from Lawrence Stevenson, president of CPRS Toronto.

01:24 Lawrence introduces the evening’s co-chair, Alison Reed.

01:40 Alison introduces the moderator for the evening, Martin Waxman.

04:09 Martin introduces the discussion panelists: Kate Trgovac, Ed Lee, Keith McArthur, David Jones and Lisa Leung.

07:22 The discussion begins with the first question for the panel coming from Martin: What would your definition of social media be?

17:55 Martin asks the panel if they think social media could replace television or water cooler chats as the first place people gather socially.

27:09 Martin welcomes a question from Lawrence Stevenson off the live Twitter feed.

34:59 Martin asks a question from the live Twitter feed: What do you think the first social media tool is?

38:37 Final question from the Twitter feed: How do you measure the success of a social media campaign?

43:50 Show closes.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #159 – Wednesday, April 15, 2009

• • Agency Life, Comments, Inside PR, PR, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome questions and comments from listeners and discuss the topics that are brought up.

00:26 Dave opens the show.

01:23 Martin tells us this week’s show will be a “comment round-up”  and welcomes the first comment from Julie Rusciolelli.

03:44 Terry mentions what a wonderful time he had at the CPRS Pinnacle Awards Dinner (Hamilton Branch) and gives a shout-out to all the new Inside PR subscribers he met there.

05:09 Martin mentions that the CPRS Toronto Ace Awards are coming up on April 21st.

06:54 Dave introduces an audio comment from Deborah Zanke in response to a question asked by Crystal Klippenstein regarding the role of PR in the non-profit sector.

12:22 Terry comments on the importance of balancing promotion and protection when working with non-profit organizations.

13:30 Dave mentions that the Canadian founder of War Child is tweeting from a war zone in Africa and that it’s an excellent example of how non-profit organizations are embracing social media.

16:42 Terry introduces another audio comment from Barbara Nixon.

21:09 Dave, Terry and Martin discuss whether or not portfolios are important when applying for a job in public relations.

27:01 Dave, Terry and Martin all agree that having a blog can be a major asset when applying for jobs in the PR world.

29:25 Terry closes the show.

Production Note: This week’s rejoinder is courtesy of Grizzly’s Growls Podcast.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #158 – Wednesday, April 8, 2009

• • Agency Life, Inside PR, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss all things Twitter.

00:27 Terry opens the show.

01:22 Terry announces that he spoke at the Canadian Public Relations Society (Hamilton Branch) Pinnacle Awards dinner last night.

02:12 Terry mentions the immense amount of major media coverage Twitter has received in the past month.

03:22 Terry introduces the show topic for this week: the “usability” or pros and cons of Twitter on the agency and client side of public relations.

04:07 Dave and Marin have an in-depth discussion about how they use Twitter and what they like, or don’t like, about the tool.

18:02 Dave discusses the etiquette of following and being followed on Twitter.

20:55 Martin suggests that a tipping point with Twitter usage may be when a user goes from using the Twitter.com interface to using an application like Tweetdeck or Twirl.

24:49 Terry shifts the conversation to a discussion of how some organizations are using Twitter, with examples of how Twitter can work for the clients of PR agencies.

32:49 Dave talks about how successful Twitter can be at building professional relationships, citing his relationship to Antonia Zerbisias as an example.

34:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #156 – Wednesday, March 25, 2009

• • Agency Life, Comments, Inside PR, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman look back over the past three years of Inside PR, discuss the future of social media and welcome three listener comments.

00:28 Dave opens the show.

01:20 Terry introduces the Inside PR anniversary show clips from Episodes 1, 52 and 104.

03:53 Episode #1 clip starts.

05:46 Episode #52 clip starts.

08:20 Episode #104 clip starts.

11:11 Terry, Dave and Martin discuss the show clips and how the show has evolved in the past three years.

13:17 Terry reflects on the change in the concept of transparency and authenticity in the world of PR over the past few years.

18:18 Dave opens the question of whether or not first-mover advantage is one of the most important factors in social media.

19:07 Dave makes note of the fact that most Inside PR subscribers also listen to other PR podcasts, such as For Immediate Release and Six Pixels of Seperation.

22:18 Terry notes that while podcasts have not grown in popularity as quickly as he thought they might, many mainstream media outlets, such as the CBC and NPR, provide content in podcast form.

24:25 Dave mentions the difficulty that amatuer podcasters have in competing with mainstream podcasts hosted by people like Bill Maher and Adam Carolla.

26:42 Terry introduces a comment from Sallie Goetsch, founder of The Podcast Asylum.

27:21 Terry introduces a question from Kalene Morgan, a PR professor at Humber College.

31:55 Terry welcomes the final comment from Alison Farbar, who was introduced to Inside PR by Shel Holtz.

34:00 Terry asks Dave and Martin for their thoughts on how an individual can make the transition from the client side of PR to the agency side.

39:01 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #153 – Wednesday, March 4, 2009

• • canadian podcasting, Comments, Ethics, Inside PR, Media relations, News, Podcamp Toronto, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.

00:26 Terry opens the show.

01:05 Terry tells us that this week’s show will be devoted to a “comment round-up,” which will be followed by a specific topic near the end of the show.

01:46 Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.

06:27 Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.

08:05 In response to Jeremy’s question, Terry and Martin discuss the do’s and don’t’s of being an intern in the PR world.

11:35 Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.

17:03 Terry introduces another comment that was left on the blog by Mike Keliher.

20:12 Martin wraps up the comment portion of the episode with two final comments from last week’s live episode, recorded at Podcamp Toronto.

20:29 Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.

21:57 Martin reads the second last comment of the show, submitted by a Boston PR firm.

22:15 Martin welcomes the final comment of the show from Sarah Bannoff.

23:09 Martin introduces a discussion about the new Skittles website.

25:18 Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.

29:27 Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.

30:40 Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.

32:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #152 – Wednesday, February 25, 2009

• • Agency Life, canadian podcasting, Comments, Inside PR, measurement, Media relations, New Business Development, Podcamp Toronto, PR, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman are podcasting live from Podcamp Toronto at Ryerson University and host the show as a Q & A session with their live audience.

00:29 Terry opens the show.

00:49 Terry reminds us that Inside PR is being recorded live at Podcamp Toronto which is held at Ryerson University.

00:57 Terry tells us the show topic will be determined by audience questions this week, with some focus on the role of social media within public relations.

01:42 Maureen McBride asks Terry, Dave and Martin for their opinion regarding the balance between traditional media and social media and how that balance is changing within the public relations field.

10:04 Dave asks the audience, specifically those who work in PR, what their biggest fear is when it comes to working within the social media space.

10:20 An audience member asks whether or not PR agencies understand the time sensitivity involved in engaging with social media, as opposed to the time allowances of working with traditional media.

15:16 Diana Spremo, an independent PR practitioner, asks Terry, Dave and Martin to define the social media press release.

16:18 Dave tells the audience that that Boris Spremo, Diana’s father, is a legendary photojournalist, who has worked for such publications as the Toronto Star.

19:48 Audience member Danny Brown asks if it might be time for PR to have a regulatory body.

25:05 Heather Robinson asks Terry, Dave and Martin as PR practitioners how they convince their clients to give social media a try.

31:53 Michelle Sullivan asks everyone what they think the future of traditional media might hold.

33:52 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #145 – Wednesday, January 7, 2009

• • Comments, Inside PR, Media relations, PR, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the notion of messages and messaging.

Show Notes:

00:27 Dave opens the show.

00:52 Dave congratulates Terry on the “Podcasting is Dead” show with Joe Jaffe.

02:18 Dave mentions Julie‘s farewell post.

02:44 Dave introduces the main topic of discussion: The notion of messages and messaging, based on what Phil Gomes of Edelman wrote on his blog.

15:12 Terry discusses the positive role of social media in messages in PR.

17:01 Dave brings up the topic of the ability to be an effective communicator or spokesperson.

21:29 Dave mentions Paul Bates as an example of an ideal spokesperson.

27:25 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #142 – Wednesday, December 17, 2008

• • canadian podcasting, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how social media has changed the media landscape and ask if PR professionals can step up, understand this new environment  and honour the new strictures of social media while still serving the needs of their clients.

Show Notes:

00:26 Terry opens the show.

01:14 Terry discusses an email exchange that led to today’s topic: An exchange occurred recently between Ira Basen of CBC radio and Joe Thornley. This stemmed from a speech that Ira made at a Canadian Institute conference on Social Media, which Joe twittered. Joe presented this exchange on his blog. He also provides Ira’s speech on his blog.

02:59 Terry introduces today’s topic(s): How social media has changed the media landscape and Can PR professionals step up, understand this new environment and honour the new strictures of social media and still serve the needs of their clients?

04:41 Martin discusses the changing media landscape.

07:20 Terry discusses social media’s effect on the media landscape.

10:09 Dave discusses Ira’s speech and the notion of the editorial gatekeeper.

19:11 Terry discusses the idea of the gatekeeper.

20:20 Terry reads from Ira’s speech. ref: Jay Rosen.

23:42 Dave discusses Ira and his opinion of Pr practitioners.

27:30 Terry discusses Whirlpool’s American Family podcasts and social media.

30:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #139 – Wednesday, November 26, 2008

• • Agency Life, Comments, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli discuss PR 2018, where they take a look at public relations 10 years in the future, and welcome a comment from Keith McArthur

Show Notes:

00:27 Dave opens the show.

01:00 Julie mentions the IABC event Award Winning Communicators Speak Out, where she will speaking. Details can be found on the IABC Toronto website.

03:33 Terry introduces a comment from Keith McArthur of com.motion and Veritas.

03:51 Keith McArthur leaves a comment about Inside PR #138 regarding PR Nightmares.

08:29 Terry Welcomes us to PR 2018, where Inside PR looks at Public Relations 10 years in the future.

08:48 Terry breaks the discussion down into 4 categories.
1. Media Relations
2. Social Media
3. Events, Stunts and Guerrilla PR
4. Stakeholder/ Interest Group Relations or Alliance Building

09:18 Julie discusses what she believes will happen to media relations in the future.

12:27 Dave discusses his thoughts on the future of media relations.

16:53 Dave begins the discussion on what social media will look like in 10 years.

29:03 Terry discusses where special events, stunts and guerrilla PR will be in 10 years.

29:49 Dave talks about the future of events, stunts and guerrilla PR.

32:29 Terry discusses the future of Stakeholder Relations.

35:57 Terry, Dave and Julie discuss where they will be in 10 years.

36:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #138 – Wednesday, November 19, 2008

• • Agency Life, Comments, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman recount their PR nightmares and discuss comments from Sarah Wilkin and Melissa.

Show Notes:

00:27 Dave opens the show.

00:52 Terry mentions a comment from Sarah Wilkin on Episode 136 of Inside PR.

03:43 Dave introduces a question from Melissa. She asks for advice for someone who would like a job in Public Relations but is not interested in social media.

12:06 Terry introduces the show topic: Recounting PR Nightmares.

12:39 Terry recounts his own PR Nightmare.

20:48 Dave recounts his PR Nightmare.

24:48 Martin recounts his PR Nightmares.

28:43 Dave brings up another PR horror story of his.

30:03 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.