Inside PR #127 – Wednesday, September 3, 2008

• • Comments, Ethics, Inside PR, Media relations, News, PR, Show Notes, social media, Uncategorized

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This week on Inside PR, Terry, David, Martin and Julie discuss five best practises when it comes to setting up a corporate blog.

Show Notes

00:31 Dave opens the show.

01:22 Martin introduces the week’s topic: Best practises when it comes to setting up a corporate blog. (ref: Joel Postman and Mitch Joel).

02:23 Terry introduces the first best practise: Honesty.

04:39 Terry mentions corporate examples of organizations that have failed to practise honesty. He references Walmarting Across America Blog and Sony PSP Blog.

12:38 Martin introduces the second best practise: Conversation.

15:30 Terry introduces the third best practise: Timeliness.  He gives an example of a corporate blog that did not practise timeliness: McDonald’s Corporate Social Responsibility Blog.

19:53 Julie asks the other’s opinions on anonymous posts

20:41 Martin talks about the president of Whole Foods slagging his competition anonymously.

21:44 Dave introduces the fourth best practise: Measurement.

28:27 Julie introduces the fifth best practise: Commitment.

31:38 Dave talks to commitment.

34:21 Dave refers to Joe Jaffe as the go-to guy for commitment.

35:00 Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment.

35:39 Terry Closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #109 – Tuesday, April 29, 2008

• • Awards, Government Relations, Inside PR, Media relations, News, Political communications, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics.

David Jones and Martin Waxman are away.

Show Notes

00:24 Terry opens the show

01:24 Julie mentions Terry’s appearance in the Toronto Star

02:08 Terry speaks about the Leacock medal

02:51 Julie talks about Communitech and Chris Anderson – Author of The Long Tail

04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike

12:03 Keith asks about advice to union leaders

13:07 Julie talks about humanizing causes

14:36 Terry mentions role reversal – turning the bad guys (gov’t) into heroes through failed communications

17:54 Terry introduces the second political communications topic: The Beijing Olympics

25:29 Terry closes up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace

Inside PR #107 – Tuesday, April 15, 2008

• • Bob Ledrew, Comments, Ethics, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O’Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian.

Martin Waxman is away this week.

Show Notes

01:24 Dave introduces the show

01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog

03:11 Terry talks about taking IPR on the road

04:10 Michael O’Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls’ and David Weinberger’s theory on who owns the Internet

No one owns it.
Everyone can use it.
Anyone can improve it.

06:24 Michael does Inside Proper English: Metaphor V. Simile

09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca

12:17 Terry mentions the importance of strategy over tactics

12:45 Dave talks about the missuses of social media tools

14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103

19:23 Terry tells the listeners about Shel Holtz’ and Neville Hobson’s contribution to IPR

19:52 The ethics debate begins again

27:07 Julie introduces the comment from Garen Stepanian

27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations

37:39 Terry Signs off

Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Samantha Lovelace.

Inside PR #106 – Tuesday, April 8th, 2008

• • Agency Life, Comments, Inside PR, measurement, Media relations, New Business Development, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.

This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman.

Show Notes

00:24 Terry introduces the show

01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil.

01:43 Dave introduces the nights topic: PR in social media

02:46 Dave commences the conversation about who “owns” social media

06:20 Julie brings up Dove’s Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns

08:26 Keith takes the stance ith Terry and Dave that PR has a hold on the social media space

08:56 Martin brings up the first main difference between PR and advertising’s activities in the space. Advertising does it, PR talks about it.

10:37 Tamera from the audience points out that really the social media space belongs to the customer

12:23 Julie infers that agencies are the flippers on the social media pin ball machine.

14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space

14:15 Dave Ford, from the audience, continues Tamera’s argument referencing Dell and Starbucks

15:05 Keith calls social media a cultural revolution

15:36 Martin references Giovanni Rodriguez and DIY

17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in

21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is

23:17 Carman from the audience starts the conversation about the PR/marketer hybrid

25:19 Julie states that the side that knows the client best will win the projects and thus the space

27:25 An unidentified audience member asks about transparency

28:20 Terry goes over some negative outcomes of not being transparent

29:37 Martin mentions having fun in the space and references the Captain Morgan blog

31:04 Brian from the audience talks about the arrogance of companies in thinking they own the social media space

32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity

33:35 An audience member asks about the difference between PR and Ad in the social media space

35:13 David Ford, from the audience, asks about a recessions effect on the social media space

37:44 Keith answers with “if it’s working people will spend money on it, recession or not”

38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound

39:02 Dave wraps up the show

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weeks episode of Inside PR was produced by Samantha Lovelace.