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Martin here.

Because we recorded this episode on Valentine’s Day, we decided to talk about our PR loves – as in the tools that help us do our jobs better – not the people. The idea came from a Spin Sucks post by Gini and her team.

Martin’s loves:

• Twitter for connecting, sharing/curating, sending quick messages and generally finding out what’s trending.
• Evernote – the place where I keep all my notes, random thoughts, blog posts, ideas and to do lists. They’re organized, searchable and accessible on whatever device I happen to be on.

Joe’s loves (two pairs):

• Feedly for news, tagging and follow-up and Diigo to store, annotate and keep track of posts he wants to reference later. Joe says that as communications professionals, we need to have the facts at hands when writing and both these platforms help with that.
• Buffer and Hootsuite to schedule and share stories easily.

Gini’s loves:

• Talkwalker, a new app that works like Google alerts. Gini likes it even more since its Hootsuite integration, which lets you schedule or tweet out alerts.
• Scrivener the app Gini uses for writing books and other long-form content. Not only does it help keep you organized, it develops your table of contents and index, and it’s searchable so you can easily find various parts of a manuscript during your writing.

What are the tools you love that make your day easier?

We end the show with a question from Daniel Francavilla, a student of mine who owns his own design business. Daniel wondered about the importance of design and visual identity in communications.

Joe says (and we all agree) that it’s often the differentiator. We’ve gone from a world where the big choice used to be selecting a template in Word to one where design is integral to our work and the people who want to be competitive are those who design for a multimedia experience.

Thanks Daniel.

One quick reminder: For anyone in Toronto and Ottawa – the next Third Tuesday features data analyst Jim Sterne on the human side of analytics – #3TYYZ February 26 in Toronto and #3TYOW February 27 in Ottawa. Hope to see you there. And here’s Jim Sterne’s song parody, Modern Data Analyst.

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We’d love to hear your thoughts.

Inside PR is part of the FIR Podcast Network.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Thank you to the people behind Inside PR

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.