Inside PR # 137 – Wednesday, November 12, 2008

• • Agency Life, canadian podcasting, Comments, Inside PR, measurement, Media relations, New Business Development, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli record a live episode of Inside PR at Talk is Cheap, Centennial College‘s unconference, and discuss comments and questions from several individuals including Louise Armstrong, Joe Thornley, Dave Fleet, Doug Walker and Guy Skipworth.

Show Notes:

00:23 Terry opens the show.

02:10 Question from Louise Armstrong of Palette PR on tips for how to counsel clients on getting started in social media.

08:12 Question from Joe Thornley of Thornley Fallis Communications on if, with the current state of the economy, there are any trends on whether social media is surviving because it is relatively cheap or whether it is the first to be cut because it is unproven.

12:50 Question from Dave Fleet of Thornley Fallis Communications on ghost blogging.

18:24 Question from Doug Walker of Social Media Group on the difference between what the internal perception of the company is compared to what the individuals are embracing.

24:20 Question from Guy Skipworth of Mediaco on whether you can shape the conversation in the blog world like you can in media.

28:04 Question on how students just starting out can get noticed in the world of social media.

34:23 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #136 – Wednesday, November 5, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis , Martin Waxman and Julie Rusciolelli discuss how agencies manage when confronted with an economic downturn and welcome comments from Kalene Morgan, Francis Wooby and Volodymyr Dehtyarov.

Show Notes

00:27 Terry opens the show

02:37 Terry reminds us once again about Talk is Cheap, Centennial College‘s unconference, on November 12, where Inside PR will be recording a show in front of an audience.

04:22 Martin mentions that he will be on a panel that Joe Thornley organized with Trevor Campbell, President of Porter Novelli Canada, talking about what agencies are looking for in terms of social media from younger practitioners.

04:40 Terry introduces a comment from Kalene Morgan, a Public Relations professor at Humber College.

05:54 Terry introduces a second comment from Francis Wooby.

06:19 Francis Wooby leaves a comment about where social media falls in terms of being a tactic or a strategy.

07:11 Terry discusses Francis’ comment.

08:22 Terry introduces a third comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine, which sets up the topic for this weeks show.

09:45 Terry introduces the show topic: How do agencies manage when confronted with an economic downturn?

10:15 Terry mentions a post that Joe Thornley has written about steps Thornley Fallis is taking during these new economic realities.

13:36 Julie discusses how her company, MAVERICK, is handling things during the economic downturn.

17:22 Martin lends his perspective on dealing with the current economic situation.

21:44 Martin talks about clients’ reactions to the economic downturn.

22:26 Julie discusses clients’ reactions to the economic downturn.

23:43 Terry talks about clients’ reactions to the economic downturn.

24:53 Terry continues the discussion on clients’ reactions.

26:31 Julie talks about an agency that had to let go of over ten people in their Toronto office.

29:36 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #133 – Wednesday, October 15, 2008

• • Inside PR, Media relations, News, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones continue to discuss the coverage of the current economic situation and how it relates to PR and media in Canada.

Show Notes

00:26 Dave opens the show.

01:56 Terry mentions the WKRP episode that featured the Thanksgiving “Turkey Drop”.

03:35 Dave mentions that the comment line for Inside PR is no longer being used. However if you would like to leave a comment you can record one and send it into [email protected].

04:10 Dave introduces the show topic: The coverage of the current economic situation and how it relates to PR and media in Canada.

07:10 Dave mentions that bigger PR agencies such as Hill & Knowlton, Edelman, Weber Shandwick and Burson-Marsteller are better equipped to handle economic downturns.

08:25 Terry talks about the importance of having a balance of clients in agencies.

09:00 Terry mentions that start-up companies are a little more anxious in these times.

09:33 Terry mentions a blog post on this by Todd Defren of the PR Squared blog.

12:52 Terry reads a line from Todd’s post, quoted from an article in the Harvard Business Review.

17:02 Terry mentions other things agencies can do in the current economic situation: No big investments, but continued marketing efforts.

23:19 Dave mentions the importance of putting your agency on the digital map, now, if possible.

29:08 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #132 – Wednesday, October 8, 2008

• • Government Relations, Inside PR, Media relations, News, Political communications, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the current state of the economy and the recent Canadian and US political debates.

Show Notes

00:27 Terry opens the show.

01:40 Martin introduces the topic of discussion: The current state of the economy.

02:26 Martin mentions Richard Edelman‘s blog post on how Secretary of Treasury Paulson, and others, have not done a good job of communicating this story.

02:43 Martin talks about putting media stories, such as this one, into human terms.

03:05 Terry talks to responsible reporting.

05:35 Dave talks about business reporting and the connection to PR: getting your message through.

07:34 Martin brings up the topic of Canadian media’s tendency to tag onto the bigger US stories.

16:18 Terry discusses the US Presidential debate.

18:26 Martin discusses the US Vice-Presidential debate.

20:34 Martin talks about a post by Giovanni Rodriguez of the hubbub blog, where he discusses how the VP candidates were trained too well.

21:37 Dave discusses the VP debate.

23:37 Terry discusses the recent Canadian Prime Minister debate.

32:37 Martin discusses the effects of the online world on politics.

33: 05 Dave discusses the online world and politics.

35:19 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #131 – Wednesday, October 1, 2008

• • Agency Life, Comments, Government Relations, Inside PR, Media relations, PR, Shownotes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it.

Show Notes

00:33 Dave opens the show.

01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.

03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa.
Niall Cook,  Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0.

05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College.

06:47 Harvey’s comment proposes a topic for the show: Defining how broad the scope of public relations actually is.

08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications.

08:48 Terry talks about Media Relations.

09:14 Terry discusses Government Relations.

10:05 Julie talks about Stakeholder Relations.

11:26 Julie discusses Investor Relations.

12:10 Terry discusses Investor Relations.

12:45 Dave talks about Internal/Employee Communications.

14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing.

15:56 Julie discusses writing.

16:20 Julie talks about a second PR tactic; event management.

20:04 Terry discusses two other PR tactics; media intelligence and media preparedness.

22:40 Terry discusses the final PR tactic; social media and the online space.

27:18 Terry summarizes the show topic.

27:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #130 – Wednesday, September 24, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the topic of Word of Mouth, suggested by Bob Crawshaw of Maine Steet Marketing.

Show Notes

00:27 Terry opens the show.

2:24 Housekeeping: Terry introduces the first of two comments.
Brent Kinnaird at the Hamilton Port Authority left a comment about Inside PR # 129 not being up.
*Inside PR #129, is currently only available on some computers, but, for subscribers, is still available on Itunes. We are looking into it.*

5:16 Terry introduces the second comment from Bob Crawshaw of Maine Steet Marketing, who suggests that Inside PR discuss Word of Mouth (WOM).

10:06 Terry mentions WOM expert Sean Moffitt who runs Agent Wildfire.

10:33 Martin talks about WOM.

11:03 Terry talks about WOM.

11:56 Terry reads from Agent Wildfire’s website.

12:49 Terry mentions research on trust and gives the example of the Edelman Trust Barometer.

14:05 Martin talks about WOM in terms of Social Networking sites such as LinkedIn and Twitter.

17:41 Martin mentions that anyone who is interested in WOM should read Malcolm Gladwell‘s book, The Tipping Point.

22:50 Terry mentions Sean Moffitt’s involment with WOMMA and his blog Buzz Canuck.

23:45 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #128 – Wednesday, September 10, 2008

• • Inside PR, measurement, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry, Martin and Julie discuss the tools they use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts and welcome a comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine.

Show Notes

00:28 Terry opens the show.

01:25 Terry introduces a comment from Volodymyr Dehtyarov.

02:58 Volodymyr Dehtyarov comments on how Inside PR should discuss the topic of the tools PR agencies use to manage their time and bill their clients.

05:09 Terry introduces the show topic: The tools PR agencies use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts.

06:16 Martin discusses the first category; time tracking.

08:56 Julie talks to time tracking.

11:42 Terry talks to time tracking.

18:50 Terry introduces the next category; media monitoring tools.

19:07 Julie discusses her preferred tools for media monitoring.
1. Google
2. Infomart
3. Cision

21:28 Martin talks to media monitoring.

25:19 Terry introduces the third category; media list development tools such as MediaNetCentral.

26:10 Martin talks to media list tools.

28:22 Julie talks to media list tools.

29:39 Martin discusses subscription tools including Media Relations Rating Points.

30:58 Julie talks to project management tools she uses.

32:35 Terry discusses the tools used to produce Inside PR such as Audacity and Libsyn.

34:13 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #127 – Wednesday, September 3, 2008

• • Comments, Ethics, Inside PR, Media relations, News, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry, David, Martin and Julie discuss five best practises when it comes to setting up a corporate blog.

Show Notes

00:31 Dave opens the show.

01:22 Martin introduces the week’s topic: Best practises when it comes to setting up a corporate blog. (ref: Joel Postman and Mitch Joel).

02:23 Terry introduces the first best practise: Honesty.

04:39 Terry mentions corporate examples of organizations that have failed to practise honesty. He references Walmarting Across America Blog and Sony PSP Blog.

12:38 Martin introduces the second best practise: Conversation.

15:30 Terry introduces the third best practise: Timeliness.  He gives an example of a corporate blog that did not practise timeliness: McDonald’s Corporate Social Responsibility Blog.

19:53 Julie asks the other’s opinions on anonymous posts

20:41 Martin talks about the president of Whole Foods slagging his competition anonymously.

21:44 Dave introduces the fourth best practise: Measurement.

28:27 Julie introduces the fifth best practise: Commitment.

31:38 Dave talks to commitment.

34:21 Dave refers to Joe Jaffe as the go-to guy for commitment.

35:00 Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment.

35:39 Terry Closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #126 – Wednesday, August 27, 2008

• • Inside PR, Media relations, News, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis and David Jones discuss crisis communications and revisit Inside PR #33.

Show Notes

00:25 Terry opens the show.

01:39 Dave talks about the Age of Persuasion. The Age of Persuasion can be heard on CBC Radio One , Saturdays at 11:30 am and may be found in podcast form. The show is produced by Pirate Radio and Television and is owned by Terry O’Reilly.

04:17 Terry introduces the idea of pulling out old discussions.

05:21 Dave introduces the main topics of discussion; crisis communications and the cases of Sunrise Propane and Maple Leaf Foods.

07:59 Dave talks about the bad form of reviewing communications strategies from the sidelines.

12:24 Terry talks to crisis planning and communications strategy.

13:00 Dave introduces the crisis communications clip from IPR #33 on November 14, 2006.

13:35 Issues management and crisis management are defined.

15:07 Dave talks about the distinction between a crisis plan and a crisis communications plan.

17:28 Terry references the Tylenol crisis.

19:27 Dave talks about speed to communications.

21:17 Terry talks about owning the crisis.

22:14 Dave discusses repairing images in a time of crisis.

26:27 Terry talks about the use of SM in crisis communications.

26:52 Terry talks to training.

28:50 Terry wraps the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This episode of Inside PR was produced by Janna Guberman.

Inside PR #124 – Wednesday, August 13, 2008

• • Bob Ledrew, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis and Martin Waxman host an interview by Bob Ledrew with Brendan Dermody of journalistsource.ca, welcome comments from Al Croft, Sallie Goetsch and Bob Crawshaw and discuss the email pitch.

Show Notes

00:28 Terry opens the show.

02:47 Bob LeDrew interviews Brendan Dermody about JournalistSource.ca.

04:07 Brendan explains how JournalistSource.ca works.

05:10 Brendan talks to JournalistSource.ca‘s competition. (Ref: Haro, Pr Leads)

07:18 Brendan talks about feedback they have been receiving.

11:00 Bob wraps up the interview.

11:29 Terry does a little promo for JournalistSource.ca.

14:02 Terry reads a comment from Al Croft of A.C. Croft and Associates.

15:21 Terry talks about IPR numbers.

16:06 Terry reads a comment from Sallie Goetsch of Podcast Asylum.

20:21 Bob Crawshaw from Maine Street Marketing leaves a comment about systems that PR firms use to get their job done.

23:30 Martin talks about how Palette is working towards reducing e-waste.

26:11 Martin and Terry take a look at the email pitch.

30:06 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.