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This week, we air a special episode of Inside PR. Martin Waxman catches up with Rob Flaherty, the co-chair of the PRSA International Conference and CEO of Ketchum.

The 2012 International Conference takes place in San Francisco between October 13 and 16 and focuses on the intersection of technology and media. Here’s where to go to register online.

Flaherty talks about his role, and how he, along with his co-chairs Jack Martin, Global Chairman & CEO, Hill+Knowlton Strategies and Janet Tyler, Co-CEO & Founder, Airfoil Public Relations, worked on planning the conference. He says it took a lot of bright and intelligent people to bring together such a strong line-up for 2012.

Flaherty also talks about an exciting panel on The Agency of the Future, hosted by himself, Jack Martin, Tyler and Fred Cook, CEO of Golin Harris.

If you are attending PRSA, you may catch Martin at this panel.  You can also catch Martin at his own session, Social Media Barometer, on Sunday.

This year’s conference theme is ‘The Future is Now’, which represents how we are entering a new era of public relations and communications. Everything from radical transparency to globalization of PR.

To support the theme there will be keynotes by some of North America’s leading entrepreneurs, thinkers and innovators:

Biz Stone, Co-Founder, Twitter
Tim Westergren, Founder and Chief Strategy Officer, Pandora
June Cotte, Ph.D., Consumer Behavioral Expert
Michael Steele, Political Analyst, MSNBC

But, PRSA is not all about the keynotes, there are a variety of networking opportunities to meet other greats minds in our industry.

If you have the opportunity we encourage you to check out the conference in San Franciso between October 13 and 16. Make sure to look out for Inside PR we hope to see you there!

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine Simpson.