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This week on Inside PR Terry Fallis and Martin Waxman discuss managing a PR agency through the current economic recession.
00:28 Terry opens the show.
00:57 Housekeeping note: Terry explains why Inside PR #154 has not yet appeared on iTunes.
03:38 Martin introduces the show topic for this week: managing an agency through the recession.
03:54 Martin mentions that the show topic was partly inspired by Todd Defren’s recent blog post.
05:11 Martin mentions the Counselor’s Academy, an offshoot of The Public Relations Society of America, which is an organization geared toward PR agencies.
06:38 Terry begins a review of the ways in which agencies bill their clients and how that may change during a recession.
13:29 Terry introduces a discussion on the challenging concept of value billing.
20:08 Terry shares some techniques on cash-flow managment for PR agencies.
28:40 Terry opens a discussion about the most valuable resource any PR agency has: it’s people.
32:26 Terry gives Dave Fleet a shout-out for all his hard work at Thornley Fallis.
34:18 Terry announces that next week’s episode of Inside PR marks the show’s 3rd anniversary!
35:11 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.