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Twitter opens verification to everyone. Yahoo closes an era. Anthony Ponce is a backseat rider. And the New York Times Public Editor shines a spotlight on the importance of perceived bias. Join Gini Dietrich, Martin Waxman and Joseph Thornley as they discuss these topics on this week’s Inside PR podcast.

#IPRMustKnow

RIP Yahoo

Yahoo once was the directory of the internet. So, we couldn’t let it fade into oblivion without marking the event.

Verify me, Twitter

It has been a widely-coveted symbol – the Twitter blue verification check mark. Now, we all can apply for it. Many will be called, but few will be granted? Have you applied for Twitter verification under the new process? Has your application been approved?

Backseat Rider

Anthony Ponce left his job as an on-air news anchor to spend full-time driving tax and posting the stories he picks up to his Facebook page. An interesting experiment. Politicians long have known that the best briefing they could get when visiting a city is the discussion with the taxi driver. They go everywhere and see everything.

Bias in News Media Redux

This is the issue we live with on a day by day basis. It’s also something which viewers of Fox News seem to accept, even welcome. Liz Spayd, the recently-appointed Public Editor at the New York Times reminds us that perception and reality do not necessarily converge when it comes to the issue of bias in news coverage. We’ve talked a lot about bias and personal perspective. And Spayd’s column brings us back to this topic.

Now it’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.